AI lead operations platform for B2B sales and marketing automation
Surface Labs builds lead operations automation for B2B teams using AI agents integrated with HubSpot and Salesforce. The tech stack (React, Node.js, PostgreSQL, TypeScript) and project mix (fault-tolerant data pipelines, email sequencing, workflow configuration) reveal a product handling high-volume lead ingestion and processing. Pain-point clustering around manual ops and lead lifecycle automation suggests the platform targets the friction point between marketing capture and sales follow-up — territory most CRM extensions don't fully own.
Surface Labs is an AI-powered lead operations platform for B2B companies. The product automates lead capture, qualification, routing, and nurture workflows across HubSpot and Salesforce without replacing those systems. According to the company, 50+ B2B teams are in production, and new deployments typically go live within a week. The team is based in San Francisco and currently operating at 11–50 employees with active hiring in sales and engineering across the United States and India.
Surface Labs integrates with HubSpot, Salesforce, and Marketo. The platform also connects to LinkedIn Sales Navigator and Apollo for outbound prospecting capabilities.
Frontend: React, Tailwind CSS. Backend: Node.js, TypeScript, PostgreSQL. The team also uses Figma for design. Integrations span HubSpot, Salesforce, Marketo, LinkedIn, and Apollo.
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