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Winsome Outsourcing Services Tech Stack
Back-office digital marketing and reservations for hospitality holding company
Winsome Outsourcing is a Cairo-based subsidiary handling marketing, reservations, and IT operations for SIAD Holding and its hospitality brands across the Middle East. The tech stack is purely front-end and analytics (HTML, CSS, JavaScript, Google Analytics 4, Meta/LinkedIn/TikTok Ads, Looker Studio) with no backend infrastructure visible—typical of a service delivery org focused on campaign execution rather than product development. Current hiring is heavily skewed toward marketing (6 of 8 roles) with a mid-level mix, reflecting pressure to scale digital performance across multiple client properties.
Tech Stack 16 technologies
Core StackJavaScript Google Ads Google Analytics Meta Ads LinkedIn Ads HTML CSS Word Excel PowerPoint Google Analytics 4 Google Tag Manager Data Studio Looker Studio TikTok Ads Microsoft Office
What Winsome Outsourcing Services Is Building
◆Challenges
- Increasing organic traffic
- Improving search engine rankings
- Technical audit issues
- Optimizing campaign performance
- Generating new leads
- Driving revenue
▲Active Projects
- Website optimization initiative
- Seo audit project
- Keyword research project
- Selling and promoting reservation package with tour operator
- Uploading rates in extranet
- Annual content strategy & monthly calendar for all brands
- Content performance metrics monitoring and data-driven recommendations
Hiring Activity
8 roles · 5 in 30d
Department
Seniority
Company intelligence
