Wheeler Machinery Co. Tech Stack

Cat equipment dealer and data center power systems provider in the Mountain West

Machinery Manufacturing Salt Lake City, UT 501–1,000 employees Founded 1951 Privately Held

Wheeler Machinery operates as a dual-business: Cat equipment sales and rentals for construction and mining, plus a Power Systems division scaling data center energy infrastructure. The hiring acceleration (38 roles in 30 days) is split between operations, engineering, and sales—a mix reflecting both field-service scaling and growing capital-project execution. Tech stack reveals operational focus (Paylocity, HubSpot, Salesforce, Microsoft Fabric) rather than product innovation, with active projects centered on internal process (ticketing, GTM, self-help) and power-plant commissioning.

Tech Stack 30 technologies

Core StackHubSpot Google Ads Power Apps Salesforce Delta Lake Tableau Smartsheet Paylocity LinkedIn Microsoft Dynamics 365 Salesforce Flow Microsoft 365 Microsoft Fabric Parquet Microsoft Purview CNC Windows PowerPoint Word Excel Teams Articulate Storyline Adobe Captivate Clipchamp Outlook Microsoft Office Android iPhone Adobe AVID

What Wheeler Machinery Co. Is Building

◆Challenges

Maximizing equipment uptime
Optimizing machine performance
Reducing equipment downtime
Short paid claim analysis
Compliance with payroll regulations
Audit readiness
Union payroll management
Expanding international business development
Securing large-scale contracts
Building high-value pipeline

▲Active Projects

Enhancing ticketing system
Installation and commissioning of new power plant equipment
Team process improvement projects
Wheeler way forward strategic framework
Implementing self-help capabilities
Multi-channel demand generation campaigns
Co-branded demand generation campaigns
Ongoing maintenance of power plant equipment
Enterprise application roadmap
Streamline gtm processes

Hiring Activity

Accelerating40 roles · 40 in 30d

Department

Ops

Engineering

Sales

Support

Finance

Manufacturing

Data

Seniority

Mid

Junior

Manager

Senior

Director

Lead

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About Wheeler Machinery Co.

Wheeler Machinery Co. is a 501–1,000-person machinery dealer and power-systems provider headquartered in Salt Lake City, Utah. The core business distributes Caterpillar construction and mining equipment—excavators, bulldozers, backhoes—and operates rental programs for short- and long-term project needs. The Power Systems division is newer and higher-growth: it designs and deploys gigawatt-scale energy solutions for data center campuses, working alongside capital partners and Caterpillar. Wheeler sells to construction contractors, mining operators, and hyperscale data center builders across the Mountain West and beyond. Operations are challenged by equipment uptime, downtime reduction, and securing large-scale contracts; internally, the team is modernizing GTM workflows and payroll compliance.

HeadquartersSalt Lake City, UT

Company Size501–1,000 employees

Founded1951

Hiring MarketsUnited States

Frequently Asked Questions

What is Wheeler Machinery's tech stack?

HubSpot, Salesforce (with Flow and Dynamics 365), Paylocity, Microsoft Fabric, Tableau, Smartsheet, and Microsoft 365 suite (Teams, Excel, Office). Stack emphasizes CRM, HR, BI, and productivity tools over engineering platforms.

What is Wheeler Machinery working on?

Installation and commissioning of power plant equipment; enhancing ticketing and self-help systems; multi-channel demand generation; streamlining GTM processes; and the 'Wheeler Way Forward' strategic framework.