Livestream shopping marketplace with multi-category seller and buyer network
Whatnot operates a livestream commerce platform across US, UK, and European markets, with engineering-heavy hiring (158 roles) concentrated in infrastructure and ML. Active projects around inference infrastructure, real-time systems, and bi-directional data sync across marketplace and ERP indicate a shift toward AI-powered seller tools and enterprise-grade operational systems—addressing stated pain points in AI scaling and seller ROI.
Notable leadership hires: Head of IT, Creative Director, Associate Creative Director, Real Estate Lead, Head Policy
Whatnot is a livestream shopping marketplace where buyers and sellers transact across hundreds of product categories including collectibles, fashion, electronics, and beauty. Founded in 2019, the company operates with distributed hubs across the US, UK, Ireland, Poland, Germany, and Japan, employing 501–1,000 people. The platform runs on a modern tech stack (React, Next.js, PostgreSQL, AWS, WebRTC) and is actively investing in ML infrastructure, real-time transaction systems, and marketplace integrity tooling. Current hiring focuses on engineering, with secondary capacity in sales and operations.
Whatnot uses React, Next.js, JavaScript, PostgreSQL, AWS, and WebRTC as core components, with Python and Elixir for backend services. They also run Salesforce, NetSuite, Looker, and Kustomer for business operations and customer support.
Whatnot is headquartered in Los Angeles, California, with additional operational hubs in the UK, Ireland, Poland, Germany, and Japan.
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