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Weyco Group, Inc. Tech Stack

Footwear designer and marketer with multi-brand portfolio

Retail Apparel and Fashion Glendale, Wisconsin 1,001–5,000 employees Public Company

Weyco Group designs and markets footwear across six consumer brands (Florsheim, Nunn Bush, Stacy Adams, BOGS, Rafters, Forsake) distributed through retail and specialty channels globally. The tech stack is heavily weighted toward social and creative tools—Instagram, TikTok, Adobe Creative Cloud, Canva—reflecting a shift toward content-driven marketing. Recent hiring velocity (5 roles in 30 days) concentrates in marketing and design, predominantly at intern and junior levels, signaling a ramp in social content production and campaign execution.

Tech Stack 17 technologies

Core StackAdobe Creative Cloud Canva Adobe Illustrator Elasticsearch Excel Instagram Meta TikTok LinkedIn YouTube TikTok Shop CapCut Twitter

What Weyco Group, Inc. Is Building

◆Challenges

Chargebacks and deductions
Returns investigation
Freight claim resolution

▲Active Projects

Capstone project focused on a social media, content, or influencer marketing topic
Capstone presentation
Product setup and maintenance
Video hook library development
Develop comprehensive social media plan
Coordinate product launch social media campaigns
Manage digital asset management system

Hiring Activity

Accelerating6 roles · 5 in 30d

Department

Marketing

4

Design

1

Finance

1

Seniority

Intern

4

Junior

1

Mid

1

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About Weyco Group, Inc.

Weyco Group is a public footwear company (NASDAQ: WEYS) based in Glendale, Wisconsin, with 1,001–5,000 employees. The portfolio includes six established footwear brands distributed across department stores, specialty retailers, and company-operated Florsheim concept stores in the United States, Australia, and international markets. Current operational priorities include supply-chain management (chargebacks, returns, freight claims) and digital marketing expansion, evidenced by active projects around social media planning, product launch campaigns, and digital asset systems.

HeadquartersGlendale, Wisconsin

Company Size1,001–5,000 employees

Hiring MarketsUnited States

Frequently Asked Questions

What is Weyco Group's tech stack?

Primary tools: Excel, Adobe Creative Cloud, Canva, CapCut, Elasticsearch, Instagram, TikTok, Meta, LinkedIn, YouTube, and Twitter. Stack emphasizes social-media publishing and creative asset production.

What brands does Weyco Group own?

Florsheim, Nunn Bush, Stacy Adams, BOGS, Rafters, and Forsake. Products are sold through leading footwear, department, and specialty stores worldwide, plus company-operated Florsheim concept stores.