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WETA Tech Stack

Public media broadcaster producing PBS NewsHour and local DC programming

Broadcast Media Production and Distribution Arlington, VA 201–500 employees Founded 1961 Nonprofit

WETA operates a multiplatform public media operation spanning five television channels, a classical music station, and streaming services—all built on a media production stack (Adobe Premiere Pro, AVID, Final Cut Pro) paired with consumer platforms (TikTok, Instagram, YouTube, X) and web tools (Drupal, AB Tasty). Active projects signal a shift toward design standardization and conversion optimization: a modular design system for broadcast and streaming, web experimentation via AB Tasty, and a dedicated weta+ streaming service marketing strategy. The hiring mix—tilted toward media and marketing roles with recent additions in design—mirrors these priorities.

Tech Stack 12 technologies

Core StackAdobe Premiere Pro TikTok Instagram Meta X AB Tasty YouTube AVID Final Cut Pro Photoshop HTML/CSS Drupal

What WETA Is Building

◆Challenges

Low donor retention
Inconsistent visual identity across platforms
Lack of cohesive design system
Low conversion rates
Growing donor base

▲Active Projects

Multiplatform daily news approach
New products and approaches to news
Key art and title treatments for original series
Modular design system for broadcast and streaming
E-commerce merchandising strategy
Legacy society recognition event
Email campaign configuration
Web experimentation ab tasty
Landing page optimization
Weta+ streaming service marketing strategy

Hiring Activity

Accelerating10 roles · 6 in 30d

Department

Media

4

Marketing

2

Design

1

Fundraising

1

HR

1

Production

1

Seniority

Mid

4

Junior

2

Senior

2

Director

1

Manager

1

Notable leadership hires: Design Director

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About WETA

WETA is a nonprofit public broadcaster based in Arlington, VA, serving Washington D.C. and national audiences since 1961. The organization produces PBS NewsHour, the nationally distributed evening news program, alongside local and national documentaries, educational content, and cultural programming across television, digital, and community channels. WETA also operates WETA Classical, a dedicated classical music station, and maintains multiple streaming and digital properties including WETA Passport and the PBS Video App. Revenue depends on donor support and partnerships; internal challenges around donor retention and conversion rates appear to be driving current product and design work.

HeadquartersArlington, VA

Company Size201–500 employees

Founded1961

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does WETA use for media production?

Adobe Premiere Pro, AVID, and Final Cut Pro for editing and production; Drupal for web; AB Tasty for experimentation and optimization; and distribution across TikTok, Instagram, YouTube, and X.

What is WETA working on?

A modular design system for broadcast and streaming, multiplatform news approaches, web experimentation and landing page optimization, weta+ streaming service marketing, and a new e-commerce merchandising strategy.