European detergent and cleaning products manufacturer with heritage brands
Werner & Mertz operates a multi-brand cleaning products business (Frosch, emsal, green care Professional) across manufacturing, sales, and logistics in Central Europe. The company runs on legacy SAP infrastructure (R/3, APO, BW) paired with Siemens industrial controls (S7, TIA Portal), typical of large-scale chemical manufacturing. Hiring skews heavily toward production and sales roles, reflecting a capital-intensive operation focused on scaling distribution and managing plant throughput—their pain-point list emphasizes production utilization, capacity bottlenecks, and line performance, not product innovation.
Notable leadership hires: Sales Director
Werner & Mertz GmbH manufactures and distributes ecological cleaning and personal-care products across Europe from its headquarters in Mainz, Germany. The company operates multiple subsidiaries including Erdal-Rex, Frosch Sales Team, tana-Chemie, and a dedicated logistics arm. With over 150 years of operational history, it commands a leading position in the detergent market through established brand portfolios. Current focus spans new product launches, European brand strategy, and geographic expansion into Belgium and Luxembourg alongside core manufacturing optimization.
The company relies on SAP (R/3, APO, BW), Siemens industrial systems (S7, TIA Portal), Microsoft Office (Excel, Outlook, Word), AWS, and Shopware for e-commerce. No recent tech migrations or new platform adoptions are evident.
Active initiatives include new product launches, European brand strategy, customer acquisition and expansion, production planning and optimization, and commercial strategy expansion into Belgium and Luxembourg.
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