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Omoda Tech Stack

Omnichannel fashion retailer scaling boutique locations and organic search visibility

Retail Apparel and Fashion Zierikzee, Zeeland 501–1,000 employees Founded 1875 Public Company

Omoda operates a 150-year-old fashion retail business across physical stores and e-commerce, with a tech stack focused on Salesforce Commerce Cloud, Google Analytics 4, and SEO tooling (Ahrefs, Conductor, Screaming Frog). The hiring mix—heavily skewed toward sales (24 roles) and marketing (6), almost no engineering—reflects a business prioritizing boutique expansion and organic traffic growth over platform development. Active projects cluster around SEO roadmaps and new store launches, while pain points center on organic visibility and marketplace optimization.

Tech Stack 11 technologies

Core StackPHP Java Power BI ChatGPT Ahrefs Conductor Screaming Frog Salesforce Commerce Cloud Google Analytics 4 Looker Studio Google Tag Manager

What Omoda Is Building

◆Challenges

Boosting organic visibility
Improving organic visibility
Technical seo optimization
New boutique launch
Reducing machine downtime
Opening new boutique
Optimizing marketplace listings
Monitoring marketplace kpis
Team motivation
Increasing conversion rates

▲Active Projects

Seo component integration
New boutique launch
Technical seo roadmap
Seo roadmap development
Ticket prioritization
A/b testing program
Dashboard optimization
New boutique opening

Hiring Activity

Minimal35 roles · 0 in 30d

Department

Sales

24

Marketing

6

Ops

2

Engineering

1

Logistics

1

Seniority

Junior

22

Mid

5

Intern

4

Manager

3

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About Omoda

Omoda is a publicly traded Dutch fashion retailer founded in 1875, headquartered in Zierikzee, Zeeland. The company operates a curated apparel and footwear business across both physical boutiques and online channels, using Salesforce Commerce Cloud as its core commerce platform. With 501–1,000 employees and 34 active open roles, Omoda is executing a strategy that couples new boutique openings with digital marketing initiatives, particularly SEO-driven organic traffic growth. The tech stack emphasizes analytics (Google Analytics 4, Looker Studio, Power BI) and search optimization over software engineering.

HeadquartersZierikzee, Zeeland

Company Size501–1,000 employees

Founded1875

Hiring MarketsNetherlands

Frequently Asked Questions

What tech stack does Omoda use?

Omoda uses Salesforce Commerce Cloud for e-commerce, Google Analytics 4 and Looker Studio for analytics, and SEO tools including Ahrefs, Conductor, and Screaming Frog. PHP and Java support backend operations.