Mobile app portfolio operator managing 400+ apps and 100M monthly users
WEEWOO operates a portfolio of 400+ mobile apps and games with 100M+ monthly active users, positioned as the performance unit within Newry, a global mobile media and entertainment group. The tech stack—Facebook Ads Manager, Google Ads, TikTok, Snapchat, Google Analytics, Semrush, plus backend infrastructure (Python, Docker, Kubernetes, SQL)—reflects a company optimizing for user acquisition and ad monetization across multiple channels. Active projects center on app store visibility, campaign performance tuning, and creative A/B testing, indicating ongoing friction between organic discoverability and paid user acquisition at scale.
WEEWOO manages a portfolio of 400+ mobile applications and games, generating 520M+ cumulative downloads and 100M+ monthly active users globally. The company operates as a performance-focused unit within Newry, combining portfolio-level analytics with individual campaign optimization. Core functions include metadata creation for app stores, campaign management across paid channels (Facebook, Google, TikTok, Snapchat), in-game monetization, and A/B testing of store assets and ad creatives. The organization is lean and Spain-based, with a marketing-heavy team structure focused on scaling user acquisition and ad revenue.
Facebook Ads Manager, Google Ads, TikTok, Snapchat for user acquisition; Google Analytics and Semrush for measurement; Python, Docker, Kubernetes, SQL for backend infrastructure; Google Play and iOS for distribution.
Las Palmas de Gran Canaria, Spain. The company is privately held and was founded in 2020.
WEEWOO manages a portfolio of 400+ apps with 350+ mobile services, 520M+ cumulative downloads, and 100M+ monthly active users worldwide.
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