Ticketing and experiential marketplace for sports, entertainment, and tourism
Webook operates a booking platform for live events, activities, and experiences across the Middle East and North Africa, with hiring spread across engineering, ops, and sales in roughly equal measure—suggesting a balanced scaling approach rather than a single lever-pull. The tech stack reveals a company investing heavily in AI-assisted creative workflows (Stable Diffusion, Midjourney, LangChain, CrewAI) alongside core mobile and web infrastructure (React, React Native, TypeScript), while simultaneously adopting customer-service platforms (Zendesk, Freshdesk, Salesforce Service Cloud), indicating infrastructure expansion to support growth.
Notable leadership hires: Commercial Director, Experience Director, Product Director, Engineering Lead
Webook is a digital marketplace enabling users to discover, book, and manage sports, entertainment, and tourism experiences across the Middle East and North Africa. The platform operates as a ticketing and activity-booking service, covering event discovery, ticket sales, coach and trainer bookings, venue reservations, and community building. Founded in 2012 and headquartered in Riyadh, the company serves a 51–200-person workforce across eight countries (Saudi Arabia, Qatar, Jordan, United Kingdom, Pakistan, Egypt, Morocco, United Arab Emirates, Bahrain, Portugal). Active projects span product operations, AI workflow development, sales pipeline building, and event-coverage operations, with noted challenges around global expansion complexity and delivery velocity.
React, React Native, TypeScript, Python, and iOS/Android SDKs for product. Adobe Creative Suite, Blender, Cinema 4D, Midjourney, and Stable Diffusion for design and content. Odoo for operations, Slack/Teams for comms.
Across ten countries: Saudi Arabia, Qatar, Jordan, UK, Pakistan, Egypt, Morocco, UAE, Bahrain, and Portugal. Hiring velocity is decelerating.
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