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54 operates a multi-regional sports and entertainment advisory firm with nine offices spanning UK, Europe, MENA, APAC, and USA. Active hiring heavily favors marketing and events roles—reflecting the company's core business of sponsorship activation and event management—while pain points cluster around budget alignment, supplier performance, and expanding into new sports. The tech stack is marketing-operational (ServiceNow, Meta/Instagram/TikTok, Google Workspace) rather than product-engineering, consistent with a services and agency model.
Tech Stack 12 technologies
Core StackServiceNow Instagram Meta Twitter TikTok YouTube LinkedIn PowerPoint Microsoft Office Excel Google Workspace X
What 54 Is Building
◆Challenges
- Cost savings opportunities
- Budget alignment
- Supplier performance monitoring
- Increasing revenue from asset optimisation
- Increasing demand for sustainability capabilities
- Meeting kpi targets
- Tight project deadlines
- Expanding events portfolio into new sports
- Tight competitive deadlines
▲Active Projects
- Sustainable marketing campaigns
- Overlay design for high-profile event series
- Premium hospitality experiences for golf events
- Day-to-day event social media channels and campaigns
- Content creation initiatives alongside creative and production teams
- Regular reports on campaign performance
- Chestertons polo in the park
- Hexagon world series padel events
- Liv golf
- Pif global series
Hiring Activity
Steady15 roles · 5 in 30d
Department
Seniority
Notable leadership hires: Commercial Director, Marketing Strategy Director, Event Director
Company intelligence
