We Love X Tech Stack

Affiliate network and comparison site operator in dating and gaming verticals

Advertising Services Berlin 11–50 employees Founded 2013 Public Company

We Love X operates 200+ websites across 12 languages, primarily in dating and gaming niches, monetizing through performance marketing and affiliate commissions. The tech stack reveals a classic affiliate operations profile—Google/Bing/SEMrush for channel management, Qlik/Tableau for analytics, Pipedrive for sales—with pain points clustered around scaling (SEA operations, new business units, WordPress site performance) and sales friction (pipeline building, deal velocity). Hiring across marketing, sales, and product suggests a shift from pure affiliate arbitrage toward more structured B2B lead generation and vertical expansion.

Tech Stack 15 technologies

Core StackTableau WordPress JavaScript PHP Google Bing SEMrush Qlik Sense Excel Google Sheets Qlik Pipedrive LinkedIn HTML CSS

What We Love X Is Building

◆Challenges

Building pipeline
Scaling new business unit
Inefficient workflows
Scaling sea operations
Optimising affiliate performance
Managing partner expectations
Closing deals for seven-figure revenue
Inefficiencies in ap processes
Reducing sales cycle time
Scaling high-traffic wordpress sites

▲Active Projects

New b2b lead generation unit
Build and manage network of german-speaking freelance authors
Testing new verticals and sales approaches
Outbound sales funnel development
Improving sales processes and crm workflows
High-traffic vertical landing pages
Seo content initiatives for german market across igaming, online-casino, sportwetten verticals
Seo content initiatives for german market across igaming, online casino, sports betting

Hiring Activity

Steady10 roles · 4 in 30d

Department

Marketing

Sales

Finance

Product

Seniority

Mid

Manager

Lead

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About We Love X

We Love X is a performance-marketing company operating as an affiliate network and comparison site platform, founded in 2013 and based in Berlin. The company runs over 200 websites in 12 languages, with deep focus on dating, igaming, online casino, and sports betting verticals. Revenue flows from high-volume traffic monetization through affiliate commissions and referral partnerships. The org is bootstrapped and founder-led, operating with lean infrastructure—currently 11–50 employees across marketing, sales, finance, and product roles, all hiring in Germany. Active projects include launching a B2B lead generation unit, scaling SEA channels, and building German-language content pipelines.

HeadquartersBerlin

Company Size11–50 employees

Founded2013

Hiring MarketsGermany

Frequently Asked Questions

What tech stack does We Love X use?

Core tools: Google, Bing, SEMrush (paid search), Qlik Sense and Tableau (analytics), Pipedrive (CRM), WordPress (site infrastructure), and HTML/CSS/JavaScript/PHP for development. Excel and Google Sheets for internal operations.

What markets does We Love X operate in?

Primary verticals: dating (largest), igaming, online casino, and sports betting. Content and traffic initiatives focus on German-speaking markets. Sites operate in 12 languages across 200+ properties.