Global brand marketer and distributor of maintenance and homecare products
WD-40 Company is a publicly traded manufacturer and distributor with ~750 employees across 17 offices worldwide, selling maintenance products (~90% of revenue) and homecare/cleaning products (~10%) through 62 trade channels in 176+ countries. The tech stack is heavily Microsoft Dynamics-centric (Finance & Operations, Supply Chain Management, AX 2012) paired with SnapLogic for integration and SQL backends—a pattern typical of mature, ERP-driven enterprises managing global logistics and multi-channel sales.
WD-40 Company manufactures and markets maintenance and homecare products globally. Founded in San Diego in 1953 and publicly traded, the company operates a portfolio where maintenance products (lubricants, penetrants, and specialty chemicals) dominate revenue, with a smaller homecare and cleaning segment. Distribution spans 62 distinct trade channels—including industrial, retail, e-commerce, and specialty—across 176+ countries. The organization runs roughly 17 regional offices worldwide with approximately 750 employees managing sales, marketing, supply chain, and regional adaptation. Core pain points center on standardizing processes across dispersed geographies, stabilizing ERP systems post-implementation, and scaling integration capabilities to connect legacy systems with new platforms.
Microsoft Dynamics 365 (Finance & Operations and Supply Chain Management modules), plus legacy Dynamics AX 2012. SnapLogic handles system integration and EDI data flows.
Over 176 countries across 62 distinct trade channels, with 17 regional offices supporting the global distribution network.
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