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WBAL-TV 11 Baltimore Tech Stack

Local TV broadcaster with streaming platform and multi-sport coverage

Broadcast Media Production and Distribution Baltimore, Maryland 201–500 employees Privately Held

WBAL-TV 11 is a Baltimore-based television station operating since 1948 under Hearst Television ownership. The tech stack is Adobe-centric (Premiere Pro, Audition, After Effects) with heavy social-media distribution (Meta, X, Instagram, TikTok, YouTube), reflecting a newsroom focused on rapid multi-platform content turnaround. Active hiring spans broadcast, media, sales, and design roles—mostly mid-level—while projects center on digital strategy, breaking-news response, and audience growth, signaling a business in transition from traditional broadcast toward streaming and social-first distribution.

Tech Stack 12 technologies

Core StackAdobe Premiere Pro Adobe Creative Cloud After Effects Canva Adobe Audition Photoshop Meta X Instagram TikTok YouTube Microsoft Office

What WBAL-TV 11 Baltimore Is Building

◆Challenges

Fast-paced news market
Breaking news management
Multi-platform content delivery
Grow audience engagement
Increase digital sales

▲Active Projects

Digital strategy and multimedia content initiatives
Implement winning strategies for newscasts
Digital response to breaking news
Multi-platform content delivery
Baltimore ravens football programming
Training news personnel for digital platforms
Station image campaigns
Social media promotions
Community engagement projects

Hiring Activity

Decelerating10 roles · 3 in 30d

Department

Broadcast

3

Media

2

Sales

2

Design

1

Executive

1

Journalism

1

Marketing

1

Seniority

Mid

9

Senior

2

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About WBAL-TV 11 Baltimore

WBAL-TV 11 operates Baltimore's primary local news and entertainment broadcaster, reaching the regional market through traditional television, its digital streaming platform Very Local, and social channels. The station produces nightly newscasts, covers the Ravens football franchise and Baltimore Orioles, manages Maryland Lottery broadcasts, and runs community-focused programming. The organization is part of Hearst Television, a privately held group that operates 30 television and two radio stations across 39 U.S. states, reaching 21 million TV households and 25 million unique digital visitors monthly. The station employs 201–500 people and maintains active hiring in broadcast production, media operations, sales, and digital roles.

HeadquartersBaltimore, Maryland

Company Size201–500 employees

Hiring MarketsUnited States

Frequently Asked Questions

What tech does WBAL-TV 11 use for video production?

Adobe Premiere Pro, Adobe Audition, After Effects, and Photoshop form the core production suite. Content is distributed via Meta, X, Instagram, TikTok, and YouTube, with Canva used for graphics and Microsoft Office for operations.

Where is WBAL-TV 11 headquartered?

Baltimore, Maryland. The station operates as part of Hearst Television, a privately held organization headquartered in the United States with 30 TV and 2 radio stations across 39 states.