WAUW is a mid-sized digital agency in the Netherlands running a hands-on stack of Google Ads, Google Analytics 4, WordPress, WooCommerce, and Adobe/Figma for design. The mix of marketing, engineering, and finance hiring—skewed toward mid-level roles—reflects an agency model: small team, high project velocity, and internal ops optimization. Current focus on integrating Exact Online with internal systems and overhauling order-to-cash and purchase-to-pay workflows suggests the agency is scaling its backend to match growing client work.
WAUW operates as a full-service digital agency from Amersfoort and Harderwijk, Netherlands, founded in 2005. The firm combines strategy, creative design, and development to build campaigns and digital properties for mid-market clients. Core service areas include search engine optimization, paid search (Google and Microsoft), shopping feeds, social media advertising, and conversion optimization. The agency houses in-house teams spanning strategists, designers, and developers, with demonstrated expertise in Google Marketing Suite and e-commerce platforms like WooCommerce. Active projects center on financial process automation and campaign optimization infrastructure.
Google Ads, Microsoft Advertising, Google Analytics 4, WordPress, WooCommerce, Figma, Adobe XD, Exact Online, and standard web technologies (HTML, CSS, JavaScript, PHP). Channable powers product feed management.
Campaign structure optimization, e-commerce order-to-cash and purchase-to-pay process automation, and integrating Exact Online accounting with internal project management systems.
Other companies in the same industry, closest in size