War Room Tech Stack

Hybrid programmatic advertising with human expert oversight

Advertising Services Vancouver, British Columbia 11–50 employees Founded 2009 Privately Held

War Room operates a 15-year-old programmatic advertising platform (Kedet) paired with in-house campaign management across display, native, video, social, and search. The company is sales-led and scaling: 10 of 18 open roles are sales positions, with director and senior-level hires dominating the department mix. Active projects cluster around sales operations (CRM setup, lead development, proposal automation) and finance infrastructure (accounting processes, reporting), signaling a transition from pure service delivery toward repeatable, scalable operations.

Tech Stack 10 technologies

Core StackHubSpot Salesforce Google Ads Excel LinkedIn Sales Navigator DV360 Meta ComScore Bing Ads Microsoft Office

What War Room Is Building

◆Challenges

Scaling sales function
Improving campaign processes
Troubleshooting complex technical challenges
Scalable sales function
Growth strategy
Lack of internal finance hire
Building scalable finance processes
Identifying new market opportunities
Client objectives
Campaign accuracy

▲Active Projects

Sales department okrs
Agency-wide growth strategy
Tailored proposal development
Build and document accounting processes
Automate reporting
Lead & pipeline development
Crm & sales operations
Targeted prospect list building
Proposal presentation preparation
Sales process end-to-end

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Sales

Marketing

Finance

Seniority

Director

Senior

Junior

Mid

Notable leadership hires: Sales Director

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About War Room

War Room sells programmatic advertising management to mid-market brands, positioning itself between pure algorithmic platforms and full-service agencies. The core offering combines Kedet—proprietary software for campaign execution—with expert human strategists to manage performance across multiple channels. The company operates from Vancouver with a 11-50-person team structured around sales and campaign delivery. Current pain points center on scaling the sales function and improving campaign processes, with active work to automate reporting and build finance infrastructure.

HeadquartersVancouver, British Columbia

Company Size11–50 employees

Founded2009

Hiring MarketsCanada

Frequently Asked Questions

What is War Room's programmatic advertising platform?

Kedet is War Room's proprietary software that manages programmatic campaigns across display, native, video, social, search, and DOOH channels. It combines algorithmic optimization with human expert oversight rather than relying on automation alone.

What advertising channels does War Room support?

War Room manages programmatic campaigns across display, native, video, social, search advertising, and DOOH (digital out-of-home). The platform integrates with Google Ads, DV360, Meta, Bing Ads, and other major ad networks.