Social-first creative agency building internal operating systems
Walkup Studio is a 11–50-person creative agency in New York focused on social media strategy, content creation, and influencer relations. The hiring and project mix reveals an operations-focused inflection: they're actively scaling marketing roles while simultaneously building agency operating systems, standardizing content workflows, and implementing project management tooling (Asana, Monday.com, Notion). Pain points around budget tracking, capacity management, and workflow bottlenecks suggest they're transitioning from freelance-led execution to repeatable, internally-managed processes.
Walkup Studio operates as a social-first creative agency, serving clients across social media strategy, content creation, press strategy, and brand/influencer relations. The company was founded in 2014 and is based in New York. Current hiring velocity is accelerating, with 7 active roles (4 posted in the last 30 days) concentrated in marketing and operations. The agency uses TikTok, Instagram, and YouTube as core production channels, alongside Asana, Monday.com, and Smartsheet for internal workflow management. Active development focuses on building agency operating systems, standardizing content production workflows, and improving operational tooling to address capacity and budget-tracking challenges.
Asana, Monday.com, and Smartsheet. The company is actively implementing and adopting Asana and Notion as part of broader workflow standardization efforts.
Budget tracking vs. burn, capacity management, workflow bottlenecks, and quoting templates. They're actively building operating systems and standardizing content production workflows to address these gaps.
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