WADM | B2B Branding Agency Tech Stack

B2B brand strategy and design agency for industrial and complex-product companies

Marketing Services Barendrecht 11–50 employees Founded 1940 Privately Held

WADM is a 80-year-old B2B branding agency in the Netherlands built around a proprietary neuro-marketing methodology called BrainSells—used over 150 times to solve positioning and communication problems for industrial brands. The tech stack (Laravel + Vue + WordPress + Figma + Midjourney) reflects a hybrid model: custom web properties and integrations for clients, plus in-house design tooling. Hiring is minimal and balanced between design, engineering, and research roles, suggesting a project-based, hands-on delivery model rather than platform scaling.

Tech Stack 14 technologies

Core StackPHP Laravel MySQL JavaScript Vue WordPress Sketch Figma Adobe Creative Cloud HTML5 CSS Statamic SASS Midjourney

What WADM | B2B Branding Agency Is Building

◆Challenges

Communication challenges for clients
Clients lack communication resources

▲Active Projects

Headless webshop
External system integration
Client portal

Hiring Activity

Minimal6 roles · 0 in 30d

Department

Design

Engineering

Marketing

Research

Seniority

Intern

Mid

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About WADM | B2B Branding Agency

WADM specializes in brand strategy, positioning, and design for B2B companies selling complex products or services to industrial markets. The agency works with national and international brands across manufacturing, construction, and industrial sectors, helping align marketing and sales messaging with technical credibility. Core offerings include brand positioning workshops (using BrainSells), identity design, digital transformation, and execution across online and offline channels. The 11–50-person team spans design, web engineering, and research capabilities, based in Barendrecht, Netherlands.

HeadquartersBarendrecht

Company Size11–50 employees

Founded1940

Hiring MarketsNetherlands

Frequently Asked Questions

What is BrainSells?

WADM's proprietary neuro-marketing methodology used to develop substantiated brand positioning and communication strategy for complex B2B products. Applied over 150 times across industrial and manufacturing clients.

What tech does WADM use for web projects?

Laravel and Vue for custom development, WordPress for CMS, Figma and Adobe Creative Cloud for design, and Midjourney for generative creative exploration. Focus is on headless webshops and client portal integrations.

What industries does WADM serve?

Industrial and B2B sectors including construction materials (CRH, Aliaxis), building systems (VETUS), software platforms (Visma Roxit), and electrical/lighting products (Calex)—brands with complex technical offerings and distributed sales channels.