W1 is a 400-person financial consultancy operating since 2010 across wealth planning, tax strategy, and estate structuring. The stack combines traditional BI (Power BI, Salesforce, HubSpot) with modern data infrastructure (BigQuery, Redshift, Snowflake, Python, SQL), and active projects around ETL automation and ML deployment signal a shift toward data-driven advisory. Hiring is accelerating across finance, ops, and data roles, with concurrent focus on sales funnel efficiency and corporate restructuring—typical of a consulting firm maturing from relationship-driven to process-driven delivery.
Notable leadership hires: UX/UI Head, Tech Lead, Head de Treinamentos Comerciais, Commercial Director
W1 provides financial consultancy and wealth management services to Brazilian clients, with stated reach of over 100,000 customers since 2010. The service portfolio spans financial education, tax planning, succession planning, asset protection, and retirement advisory. Operationally, the firm is structured around a sales organization (HubSpot/Salesforce pipeline), a finance and compliance layer managing regulatory and tax risk, and an emerging data and engineering function building internal analytics and production ML systems. Current strategic priorities include regional office expansion, sales process standardization, and infrastructure modernization to support both growth and risk management.
Core tools include SQL, Python, Power BI, HubSpot, and Salesforce for operations and sales. Data infrastructure spans BigQuery, Redshift, and Snowflake. Development and collaboration use Git, Jira, Confluence, Figma, and AWS.
Active projects include ETL automation, ML model deployment, HubSpot CRM implementation, sales funnel restructuring, corporate restructuring, and a business academy initiative. Concurrent pain points include model monitoring, data reliability, and sales process efficiency.
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