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Vypr Tech Stack

Product intelligence platform for FMCG and consumer brands

Information Technology & Services Manchester, England 51–200 employees Founded 2013 Privately Held

Vypr operates a consumer insights platform built on Node.js, TypeScript, and AWS Lambda—a serverless-first stack designed for rapid iteration. Current engineering focus centers on AI-driven platform development, backend API maturity, and CI/CD pipeline work, while pain-point data reveals they're scaling platform capacity and managing technical debt accumulated during earlier growth. The hiring mix (engineering and sales equally weighted, leadership-heavy) and active account-based play development suggest a transition from product-led to sales-driven customer acquisition.

Tech Stack 14 technologies

Core StackNode.js TypeScript AWS AWS Lambda DynamoDB Salesforce Next.js API Gateway LinkedIn Sales Navigator Azure Microsoft 365 Entra Outlook DLP

What Vypr Is Building

◆Challenges

Reimagining product intelligence platform
Scaling at pace
Scaling platform to meet growth ambitions
Reducing time and cost spent developing new products
Managing technical debt
Moving from outsourced it msp to in-house
Improving dlp
Scaling it operations

▲Active Projects

Brand-new ai-driven platform
Pipeline governance
Backend development of vypr platform and apis
Ai-driven platform development
Serverless-first architecture implementation
Ci/cd pipeline enhancement
Product intelligence platform
Develop targeted account-based plays
Winning customers in uk core sectors
Account-based campaigns

Hiring Activity

Accelerating8 roles · 4 in 30d

Department

Engineering

3

Sales

3

Ops

1

Seniority

Lead

3

Manager

2

Junior

1

Senior

1

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About Vypr

Vypr provides product intelligence to FMCG, fast fashion, and consumer durables brands, enabling them to test product concepts, packaging, pricing, and messaging against consumer behavior before launch. The platform (Vypr Predict) breaks down product attributes and measures each element's contribution to purchase intent via mobile surveys across online and in-store contexts. Founded in 2013 and headquartered in Manchester, the company operates across 35+ global managed-service markets, combining self-service platform access with expert research and analytics services. The business combines automated consumer testing with human research expertise.

HeadquartersManchester, England

Company Size51–200 employees

Founded2013

Hiring MarketsUnited Kingdom