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VWO Tech Stack

Web and app experimentation platform for conversion rate optimization

Technology, Information and Internet New Delhi, Delhi 201–500 employees Founded 2009 Privately Held

VWO operates a conversion optimization platform centered on A/B testing and user research tooling. The tech stack is frontend-heavy (HTML, JavaScript, CSS, Figma) paired with Salesforce and analytics infrastructure—reflecting a product designed for ease of use over engineering complexity. Sales hiring dominates the active roles (5 of 9), with a senior-weighted team targeting Brazil and India, while internal projects signal a push into AI-powered documentation and hybrid recommender systems for user segmentation.

Tech Stack 17 technologies

Core StackSalesforce JavaScript Python Google Analytics Zendesk Jira Figma GitHub HTML CSS LinkedIn Sales Navigator SQL Snagit GitBook Readme Google Analytics 4

What VWO Is Building

Challenges

  • Increasing sales productivity
  • Closing complex solutions
  • Product adoption for retention
  • Improve win rates and deal velocity
  • Improving conversion rates
  • Minimizing churn
  • Resolving customer issues
  • Reducing human effort in documentation
  • Streamlining knowledge base cleanups

Active Projects

  • Proof of concept development
  • Enhancement proposal development
  • Sales collateral creation
  • Sales enablement asset creation
  • Competitive intelligence asset development
  • Marketing collateral production
  • Hybrid recommenders combining behavior, context, and semantics
  • User profiling & auto-segmentation
  • Experimentation & impact measurement
  • Ai documentation agents

Hiring Activity

Accelerating9 roles · 4 in 30d

Department

Sales
5
Data
1
Marketing
1
Product
1
Support
1

Seniority

Senior
6
Intern
1
Junior
1
Mid
1
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About VWO

VWO is a conversion rate optimization and experimentation platform serving mid-market to enterprise brands across web and mobile. The platform centers on A/B testing and personalization, with a WYSIWYG visual editor designed to lower the technical barrier for marketers. Founded in 2009 and headquartered in New Delhi, the company operates at 201–500 employees and serves customers globally. Pain points are clustered around sales productivity, deal closure velocity, and product adoption for retention—typical signals of a platform hitting complexity and saturation pressure in its core testing product.

HeadquartersNew Delhi, Delhi
Company Size201–500 employees
Founded2009
Hiring MarketsBrazil, India

Frequently Asked Questions

What tech stack does VWO use?

VWO's core stack includes Salesforce, HTML, JavaScript, CSS, Python, SQL, GitHub, and Figma, with analytics via Google Analytics and Google Analytics 4. Zendesk and Jira handle support and project management.

What is VWO working on?

Current projects include AI documentation agents, hybrid recommenders for user segmentation, sales enablement collateral, and competitive intelligence. Focus areas suggest expansion into AI-assisted features and improved customer retention tooling.

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