Premium performance activewear brand scaling retail and supply-chain operations
Vuori is a performance apparel brand growing aggressively across retail locations and international markets. The hiring mix is heavily sales-driven (249 roles), with critical operational gaps in inventory management and logistics evident across their pain-point list—manual restocking, cost accuracy, and inventory management appear multiple times. The ERP implementation and RFID adoption signal an effort to modernize supply-chain visibility and reduce manual friction as they scale.
Notable leadership hires: Floor Lead, Retail Floor Lead, Creative Director, Retail Inventory Lead, Style Director
Vuori designs premium performance apparel rooted in coastal California lifestyle and athletic culture. Founded in 2015, the company operates as a privately held brand with 1,001–5,000 employees based in Carlsbad, California. The business spans retail locations (new store openings and remodels are active projects), wholesale operations, and direct-to-consumer channels. Current expansion includes international markets—hiring is active across the United States, China, Taiwan, Vietnam, Netherlands, and the United Kingdom. The product line bridges fitness, surf, and sport apparel.
Vuori uses Microsoft Dynamics 365 (ERP and Finance), Power BI and MicroStrategy for analytics, Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Premiere Pro, After Effects) for design, Figma for collaborative design, Jira and Azure DevOps for development, and integrations with WeChat and TikTok Shop for sales channels.
Vuori is headquartered in Carlsbad, California and was founded in 2015. The company is privately held with 1,001–5,000 employees.
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