Brazil's largest airline optimizing operations through data and process automation
GOL operates Brazil's largest airline network with 10,000+ employees across operations, support, and logistics. The tech stack reveals a traditional enterprise aviation setup (Sabre, Amadeus for booking; SAP for ERP) paired with modern analytics (Power BI, Python, R, Amplitude). Active projects cluster heavily around fuel efficiency, compliance automation, and media attribution—reflecting an organization working to squeeze margin and scale digital customer touchpoints (app, mobile check-in, loyalty integration) while managing the capital-intensity of fleet operations.
GOL Linhas Aéreas is Brazil's largest airline, founded in 2001 and operating across domestic and international routes. The company serves millions of passengers annually through a network anchored on operational safety, customer experience (mobile app, self-service check-in, loyalty program), and continuous cost optimization. Operations span flight scheduling, fuel management, crew logistics, revenue management (pricing, attribution), treasury, and marketing. Hiring remains concentrated in operations and customer support, with minimal engineering expansion, typical of a mature carrier where process optimization and compliance drive business priorities.
Core systems: SAP S/4HANA (ERP), Sabre and Amadeus (booking/GDS), Power BI and Data Studio (analytics), Python and R (data work), Google Analytics 4 and Amplitude (digital tracking), Meta Ads and Google Ads (marketing).
São Paulo, SP, Brazil. The airline operates exclusively within Brazil for hiring and currently holds 10,001+ employees across operations, support, marketing, and logistics.
Active initiatives include fuel efficiency and conservation policy (cost margin), checklist and compliance automation, operational risk reporting, treasury process improvement, media attribution modeling, and new market expansion planning.
Other companies in the same industry, closest in size