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Vitaco Group Tech Stack

Multi-brand health and supplement manufacturer scaling across 30+ countries

Manufacturing Auckland 501–1,000 employees Founded 2009 Privately Held

Vitaco operates a portfolio of established nutrition and sports supplement brands across Australia and New Zealand, producing over 1 billion units annually from state-of-the-art facilities. The company is actively adopting Salesforce while maintaining legacy ERP infrastructure (SAP, Dynamics NAV), paired with aggressive hiring in operations and manufacturing—signaling a push toward digital capability and automation to support international expansion and multi-site operational complexity.

Tech Stack 20 technologies

Core StackSAP GitHub Copilot Klaviyo Word Excel Outlook Dynamics NAV Microsoft 365 PowerPoint Meta Google YouTube TikTok HPLC Teams SharePoint Microsoft Office Circana Google Analytics 4

AdoptingSalesforce

What Vitaco Group Is Building

◆Challenges

Automation and digital capability
Growth performance
Scaling operations across multiple sites
Ensuring compliance with regulatory requirements
Execution across auckland
Expanding internationally
Expanding into international markets
Operational resilience
Complex multi-site environment
Complex multi-site operations

▲Active Projects

Automation and digital capability enhancement
Ai-driven planning and manufacturing performance
New product launches
Ai integration for planning and manufacturing
Partnerships roadmap
Material transfer coordination
Product concept development
Operational resilience improvement
Performance tracking and reporting mechanisms
3-year brand plan communications strategy

Hiring Activity

Accelerating110 roles · 75 in 30d

Department

Ops

30

Manufacturing

27

Sales

22

Marketing

8

Product

7

Logistics

5

Operations

5

Quality

2

Seniority

Mid

35

Junior

25

Senior

22

Manager

18

Lead

8

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About Vitaco Group

Vitaco manufactures and distributes health food, sports nutrition, and supplement products under five core brands: Musashi, Aussie Bodies, Nutra-Life, Healtheries, and Athena. The company employs over 650 people across facilities in Sydney and Auckland, with primary manufacturing in East Tamaki. Products reach consumers in over 30 countries through grocery stores, pharmacies, specialty retailers, and online channels. The organization is scaling operations to handle growth in international markets while managing the operational demands of a complex multi-site manufacturing environment.

HeadquartersAuckland

Company Size501–1,000 employees

Founded2009

Hiring MarketsNew Zealand, Australia, China

Frequently Asked Questions

What tech stack does Vitaco use?

Core systems include SAP and Dynamics NAV for ERP, Microsoft 365 suite (Word, Excel, Outlook, Teams, SharePoint), and GitHub Copilot. Analytics platforms: Google Analytics 4 and Circana. Marketing tools: Klaviyo, Meta, and YouTube. Salesforce is under active adoption.

Where is Vitaco headquartered?

Vitaco is headquartered in Auckland, New Zealand. The company also operates major offices in North Ryde, Sydney. Main manufacturing facility is in East Tamaki, Auckland.