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Visit Hershey & Harrisburg Tech Stack

Destination marketing organization for Dauphin and Perry County, Pennsylvania

Hospitality Harrisburg, PA 11–50 employees Nonprofit

Visit Hershey & Harrisburg is a nonprofit DMO managing tourism and event strategy for two Pennsylvania counties. The hiring mix is heavily operations-focused (141 ops roles vs. 10 sales), with accelerating velocity and a junior-heavy seniority distribution—typical of seasonal event-driven business scaling. Active projects around group pricing, room allocation, food & beverage training, and dashboard implementation signal operational maturity work rather than new market entry.

Tech Stack 29 technologies

Core StackLooker PHP JavaScript Tableau Power BI ServSafe LookML Looker Studio Microsoft Office Google Workspace Excel Word Windows Delphi Amadeus HTML SQL Meta X Instagram TikTok YouTube Google Sheets Forms Kronos OpenTable

What Visit Hershey & Harrisburg Is Building

◆Challenges

Increasing group business leads
Capital spending compliance
Staffing challenges from call-offs
Inventory integrity issues
Staff shortages
Food safety compliance
Inventory management
Data governance and security
Increasing venue bookings
Lead generation

▲Active Projects

Seasonal event set-ups
Themed projects
Menu development and program planning for concessions outlets and seasonal events
Sales data analysis and program creation
Resorts fams and sales initiatives
Group pricing rates and yield policy
Room resource allocation strategy
Entertainment complex food & beverage training programs
Tracking required training certifications
New dashboard implementation

Hiring Activity

Accelerating190 roles · 90 in 30d

Department

Ops

141

Sales

10

Support

6

Finance

4

Engineering

3

Operations

3

Security

3

Data

2

Seniority

Junior

110

Mid

25

Manager

23

Intern

14

Senior

10

Lead

3

Director

2

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About Visit Hershey & Harrisburg

Visit Hershey & Harrisburg operates as the official 501(c)(6) nonprofit destination marketing organization for Dauphin County and Perry County in Pennsylvania. The organization competes for leisure, business, group, and sporting event travel across regional and national markets. It operates through two key divisions: ExploreHBG and the Hershey Harrisburg Sports & Events Authority. Staff manage sales initiatives, venue bookings, group event logistics, concessions operations, and training compliance across multiple hospitality and entertainment venues.

HeadquartersHarrisburg, PA

Company Size11–50 employees

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Visit Hershey & Harrisburg use?

Primary tools include Looker and Tableau for analytics, Microsoft Office and Google Workspace for productivity, Kronos for workforce management, Amadeus for travel, and OpenTable for dining. Social channels (Meta, X, Instagram, TikTok, YouTube) support marketing.