Global home and garden e-commerce marketplace with B2B wholesale channel
vidaXL operates a multi-channel home and garden retailer (B2C storefront + B2B dropshipping platform) across Europe, Australia, North America, Middle East, and Japan. The tech stack is enterprise-heavy—Salesforce ecosystem (Commerce Cloud, Service Cloud, Marketing Cloud), SAP, AWS/Azure, and specialized retail tools (Salsify, Jedox)—reflecting a business managing complex multi-entity financials, large transaction volumes, and intricate data flows. Pain points cluster around month-end close accuracy and multi-entity reporting, signaling finance and operations are scaling faster than their systems can handle.
Notable leadership hires: Tech Lead
vidaXL is a Netherlands-based e-commerce and B2B wholesale business founded in 2006. The company operates two primary models: a direct-to-consumer online storefront selling home and garden products across multiple geographies, and a B2B dropshipping platform that enables other retailers to source inventory. The business spans 1,001–5,000 employees with hiring activity across Netherlands, India, China, Poland, Romania, and Japan. Current hiring focuses on sales, operations, and engineering roles, with a steady pipeline. The product roadmap centers on e-commerce system enhancements, B2B platform expansion, product syndication, and operational efficiency (FX exposure reduction, financial close automation).
Salesforce ecosystem (Commerce Cloud, Service Cloud, Marketing Cloud), SAP, AWS, Azure, Salsify, Stripe, Adyen, Jedox, Looker, MuleSoft, Apigee. Frontend: React, JavaScript, Node.js. Development tools: Jira, Figma, Adobe XD, CI/CD.
Venlo, Limburg, Netherlands. Hiring also active in India, China, Poland, Romania, and Japan.
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