Velti operates a mobile marketing platform serving operators and brands globally, built on Oracle infrastructure (Oracle RAC, PL/SQL, RMAN) paired with PostgreSQL—a hybrid approach suggesting separation between transactional campaign data and auxiliary services. Current hiring is engineering-heavy (3 roles) but skewed senior, paired with concurrent support scaling, indicating either product stabilization or preparation for larger client implementations. Active pain points around database complexity and campaign optimization align with their stated machine-learning focus.
Velti provides mobile-centric marketing solutions including campaign management, customer retention programs, and proximity marketing to mobile operators and brand clients worldwide. The platform combines proprietary end-to-end campaign orchestration with machine-learning analytics modules for audience targeting and revenue optimization. Velti was founded in 2000 and operates from Athens with global teams supporting hundreds of customers across mobile operators, brands, and media groups.
Velti runs Oracle (RAC, PL/SQL, RMAN) and PostgreSQL as primary databases, alongside Cisco networking infrastructure (ASA, Wireless Controller, IPsec). Oracle Linux serves as the operating environment.
Documented pain points include managing database complexity under high concurrent-user load, campaign optimization bottlenecks, and scaling client onboarding across large-scale gaming and expansion projects.
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