VEDP is Virginia's state economic development authority, operating across three core functions: site selection for corporate relocation, workforce development, and international trade services. The tech stack reflects a sales-and-data organization—Salesforce, HubSpot, ZoomInfo, LinkedIn Sales Navigator paired with R, Python, SQL, and Tableau—focused on lead generation and performance tracking. Active hiring spans marketing, trade, and ops roles, with a near-term priority on Salesforce environment improvement and integrated marketing strategy, suggesting internal operational scaling alongside external business attraction efforts.
Notable leadership hires: Lead Generation Specialist, Talent Development Director
VEDP, established in 1995 as a Virginia state authority, serves as the primary intermediary between the state and companies seeking to expand, relocate, or increase trade operations in Virginia. The organization operates three main service lines: confidential site selection and business development support for new and expanding companies; workforce development solutions; and international trade services for both Virginia exporters and foreign companies seeking US market entry. Headquartered in Richmond, VEDP functions as a lead-generation and deal-support engine, managing client relationships through CRM and analytics tools while coordinating across multiple state divisions to deliver location intelligence and deal infrastructure.
VEDP operates on Salesforce, HubSpot, and ZoomInfo for CRM and lead intelligence, paired with R, Python, SQL, Tableau, and SAS for data analysis. Microsoft 365 and LinkedIn Sales Navigator round out the core toolkit.
Current projects include integrated marketing strategy, Salesforce environment improvement, lead generation campaigns, trade show engagement, and execution of the Virginia Jobs Investment Program (VJIP). The focus spans business attraction, digital branding, and internal process streamlining.
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