Varsity Brands Tech Stack

School spirit and athletic gear supplier for K-12 and higher education

Executive Offices Dallas , Texas 5,001–10,000 employees Privately Held

Varsity Brands operates two interrelated businesses—BSN SPORTS (athletic apparel and gear) and Varsity Spirit (spirit wear, cheer, dance)—serving schools, colleges, and community organizations. The tech stack is operations-heavy (Workday, SAP, Ariba, Anaplan) with minimal adoption signals, while the hiring mix is sales-dominated (22 of 59 active roles) and skewed toward mid-level talent. Active projects center on cold-calling campaigns, BI on prospects, and sales-cycle optimization, reflecting a sales organization working to expand within existing accounts and hit targets against persistent inventory and process-efficiency headwinds.

Tech Stack 16 technologies

Core StackWorkday DocuSign SAP Tableau GitHub Slack Microsoft Office LinkedIn Excel Ariba Anaplan EDI Mitel Microsoft 365 SQL Stack Overflow

What Varsity Brands Is Building

◆Challenges

Cost savings or efficiency improvements
Process inefficiencies in monthly close
Meeting sales targets
Inventory accuracy
Inventory discrepancies
Optimizing full cycle sales
Increasing sales in existing accounts
Managing investigations during peak seasons
High-complexity environments
Inventory management

▲Active Projects

Cold-calling and lead generation campaigns
Data-driven business intelligence on prospects
Employee relations center of excellence (coe)
Community and memory platform
Predictive maintenance strategy implementation
Preventive maintenance schedule optimization
Continuous improvement initiatives within product data processes
Club select assortment document maintenance
Business transformation
Leadership transitions

Hiring Activity

Minimal60 roles · 6 in 30d

Department

Sales

Manufacturing

Ops

Product

Finance

Security

Communications

Seniority

Mid

Senior

Junior

Manager

Director

Lead

Intern

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About Varsity Brands

Varsity Brands supplies customizable athletic and spirit apparel, yearbooks, and event-management services to elementary schools, middle schools, high schools, colleges, and universities across the United States. The company also serves church organizations, professional sports teams, and corporations. Revenue flows through two brands: BSN SPORTS for athletic gear and Varsity Spirit for spirit wear and competitions. The business model combines direct sales, independent representatives, and event-driven engagement (competitions, camps, fundraising programs). The organization spans 5,001–10,000 employees and operates from Dallas, Texas.

HeadquartersDallas , Texas

Company Size5,001–10,000 employees

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Varsity Brands use?

Workday (HR/payroll), SAP and Ariba (procurement/supply chain), Anaplan (planning), Tableau (analytics), DocuSign (contracts), Mitel (communications), and Microsoft Office 365.

What are Varsity Brands' main business challenges?

Inventory accuracy and discrepancies, meeting sales targets, process inefficiencies in monthly close, and optimizing full-cycle sales within existing accounts.