V

Van de Velde Tech Stack

Premium lingerie and swimwear brands distributed through boutique partnerships and owned retail

Retail Apparel and Fashion Schellebelle, Flemish Region 1,001–5,000 employees Founded 1919 Privately Held

Van de Velde operates a three-brand lingerie portfolio (PrimaDonna, Marie Jo, Sarda) across 3,600 independent boutiques plus owned retail (Rigby & Peller, Lincherie). Sales-led hiring (35 roles) combined with active projects around key account plans and sales excellence roadmap signal aggressive wholesale channel expansion, while concurrent work on automated marketing flows and multichannel B2C communication indicates a shift toward direct-to-consumer infrastructure.

Tech Stack 14 technologies

Core StackPower BI Google Ads Active Directory Jira Intune Azure Meta TikTok Pinterest Microsoft Office WMS Windows 11 Microsoft 365 Microsoft 365 Security

What Van de Velde Is Building

◆Challenges

Cost efficient distribution center operation
Supplier performance improvement
Expanding customer portfolio in spain
Sell-out optimization
Expanding region
Optimizing planning and production process
Expanding market share in east-canada
Meeting sales targets
Ensuring gdpr compliance
Cost-conscious purchasing policy

▲Active Projects

Data platform of the future
Key account plans
Automated marketing flows and customer journeys
Multichannel b2c communication
Sales excellence roadmap
Construction and renovation projects
Project feasibility studies
Sell-in appointments
Local marketing activation
Sell-out optimization

Hiring Activity

Accelerating55 roles · 45 in 30d

Department

Sales

35

Ops

5

Marketing

4

Data

2

HR

2

Logistics

2

Manufacturing

2

Operations

1

Seniority

Mid

22

Junior

21

Lead

4

Manager

4

Intern

3

Senior

2

Notable leadership hires: Facility Lead

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About Van de Velde

Van de Velde is a Belgian lingerie and swimwear manufacturer founded in 1919, operating three premium brands across premium and contemporary segments. The company sells primarily through a wholesale network of 3,600 independent boutiques worldwide, supplemented by its own retail banners in key markets. The organization employs approximately 1,500 people and is publicly listed on Euronext Brussels. Geography focuses on Europe and North America, with active expansion efforts in Spain and eastern Canada.

HeadquartersSchellebelle, Flemish Region

Company Size1,001–5,000 employees

Founded1919

Hiring MarketsBelgium, Netherlands, France, Germany, Spain, Canada

Frequently Asked Questions

What is Van de Velde's tech stack?

Azure cloud infrastructure, Power BI for analytics, Microsoft 365 suite (Office, Teams, Security), Active Directory/Intune for identity, Jira for project management, and WMS for warehouse operations. Digital marketing via Meta, TikTok, Pinterest, and Google Ads.

What countries does Van de Velde operate in?

Headquartered in Schellebelle, Belgium. Operates boutique network and retail across Europe and North America, with active hiring in Belgium, Netherlands, France, Germany, Spain, and Canada. Strategic expansion underway in Spain and eastern Canada.