UTTR Tech Stack

Digital revenue optimization for B2B SaaS via paid channels

Advertising Services New York 11–50 employees Privately Held

UTTR is a 11–50-person digital marketing agency focused on B2B tech clients, operating across LinkedIn, Google, Bing, and Meta Ads. The stack reveals a multi-channel performance marketing operation: they instrument campaigns with Google Analytics 4, Tag Manager, and Supermetrics, then model and report via Looker Studio and Looker. A migration away from BigQuery signals infrastructure strain — they're rebuilding their reporting and attribution layers to handle real-time campaign monitoring and scalable client dashboards, which directly addresses their stated pain points around complex attribution, campaign performance visibility, and system architecture.

Tech Stack 13 technologies

Core StackLinkedIn Ads Google Ads Meta Ads HubSpot Looker Salesforce Bing Ads Google Analytics 4 Looker Studio Google Tag Manager Supermetrics SQL

ReplacingBigQuery

What UTTR Is Building

◆Challenges

Ensuring timely campaign launches
Optimizing campaign performance
Identifying issues during execution
Scaling performance for clients
Optimising paid media performance
Complex attribution challenges
Funnel optimization challenges
Reporting infrastructure challenges
Real-time issues
Scalable system architecture

▲Active Projects

Advanced testing and optimisation initiatives
Channel audits and performance analyses
Campaign setup and execution
Campaign monitoring
Data management
Paid digital marketing campaigns across multiple b2b client accounts
Migration to bigquery
Build scalable reporting systems
Scalable system architecture
Campaign management

Hiring Activity

Accelerating10 roles · 7 in 30d

Department

Marketing

Data

Ops

Sales

Seniority

Senior

Junior

Manager

Mid

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About UTTR

UTTR helps B2B technology companies scale digital revenue through paid advertising and performance marketing. The agency runs multi-channel campaigns (LinkedIn, Google, Bing, Meta) for multiple client accounts simultaneously, handling setup, execution, monitoring, and optimization. Their core challenges — complex attribution, funnel optimization, real-time visibility, and reporting infrastructure — reflect the maturity gap between campaign execution tooling (HubSpot, ad platforms) and analytics infrastructure (currently rebuilding from BigQuery). They operate across seven countries with a marketing-led hiring profile (7 of 10 active roles in marketing/revenue), indicating client growth outpacing internal capacity.

HeadquartersNew York

Company Size11–50 employees

Hiring MarketsPortugal, Brazil, Colombia, Mexico, Poland, Canada, United States

Frequently Asked Questions

What platforms does UTTR use for paid advertising?

LinkedIn Ads, Google Ads, Bing Ads, and Meta Ads. They instrument these with Google Analytics 4, Google Tag Manager, and Supermetrics for tracking and analysis.

What reporting tools does UTTR use?

Looker Studio and Looker for client and internal dashboards. They are migrating away from BigQuery and building scalable reporting systems to improve real-time campaign visibility.