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User Like, Inc. Tech Stack

Japan's largest flower subscription service with 100k+ active households

IT Services and IT Consulting Ebisu, Shibuya-ku, Tokyo 51–200 employees Founded 2014 Privately Held

User Like operates bloomee, a D2C flower subscription platform launched in 2016 that has scaled to over 100,000 households in Japan. The tech stack (Ruby on Rails, MySQL, Redis, AWS) reflects a mature subscription infrastructure, while active pain points around retention, LTV maximization, and scaling to 350k users signal the company is shifting focus from acquisition to unit economics. Leadership-heavy hiring mix (3 leads, 3 seniors across 8 open roles) suggests infrastructure and capability gaps as bloomee approaches mid-market scale.

Tech Stack 11 technologies

Core StackGoogle Analytics AWS Ruby PHP JavaScript Ruby on Rails MySQL Redis SQL Astro AWS Amplify

What User Like, Inc. Is Building

◆Challenges

Improving retention rate
Maximizing ltv
Scaling product for 350k users
Improving conversion rate
Optimizing search performance
Payment integration

▲Active Projects

Flower subscription churn prevention
Product growth initiatives
Social gift feature refresh
Search functionality improvement
Payment integration
Bloomee brand experience improvement
New business creation

Hiring Activity

Accelerating8 roles · 5 in 30d

Department

Engineering

5

Product

2

Seniority

Lead

3

Senior

3

Mid

1

Notable leadership hires: Tech Lead Engineer, Tech Lead

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About User Like, Inc.

User Like operates bloomee, Japan's first and largest flower subscription service. Launched in June 2016, the service delivers fresh flowers to households on a recurring basis and has grown to serve over 100,000 users as of January 2022. The company is structured as a privately held operation based in Ebisu, Tokyo, with 51–200 employees. Beyond bloomee, User Like pursues new business creation initiatives under a broader mission to introduce services across multiple domains that create everyday moments of joy. Engineering and product teams are actively scaling the platform to support future growth.

HeadquartersEbisu, Shibuya-ku, Tokyo

Company Size51–200 employees

Founded2014

Hiring MarketsJapan

Frequently Asked Questions

What tech stack does User Like use?

Ruby on Rails, MySQL, Redis, AWS, SQL, and JavaScript form the core stack. The company also uses Google Analytics for insights and AWS Amplify for deployment. Astro is listed in the tech base as well.

How many users does bloomee serve?

bloomee had over 100,000 households as of January 2022. Current internal scaling targets reference 350,000 users, indicating significant growth trajectory since the reported milestone.