Uplive builds interactive music games for mobile platforms, with a tech stack heavy on game engines (Unity, C#), mobile ad networks (ironSource, AppLovin, AdMob), and increasingly AI tools (ChatGPT, Midjourney, Runway, Ideogram). The hiring mix—marketing and product roles dominating over engineering—reflects a studio focused on growth and live operations rather than engine development. Active projects span game expansion, AI asset generation, and monetization SDK integration, while pain points cluster around liveops automation and acquisition efficiency in a crowded music-game segment.
Notable leadership hires: Game Lead, Liveops Head
Uplive is a game studio based in Ho Chi Minh City, Vietnam, specializing in interactive music titles for iOS and Android. The company operates a portfolio approach, publishing and co-developing games with external partners. Core operations include player acquisition (via Google Ads, Meta, TikTok), monetization (ad networks and in-app purchases), and live operations (seasonal content, event planning). The team is small (51–200 headcount) and lean on engineering, indicating reliance on third-party engines and middleware rather than proprietary platform development.
Unity with C# for game development. The stack also includes Firebase for backend services, AppsFlyer for analytics, and ironSource/AppLovin for ad mediation.
Currently Vietnam only. The company is headquartered in Binh Thanh District, Ho Chi Minh City.
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