Media sales and programmatic advertising platform for German-speaking digital portals
United Internet Media operates as the exclusive ad-sales engine for United Internet AG's portfolio of high-traffic German portals (WEB.DE, GMX, 1&1, mail.com). The tech stack is heavily Microsoft-integrated (Azure, Entra ID, Defender suite) with SAP for enterprise operations and Jira for project management—a pattern typical of large, centralized corporate IT. Active projects reveal a secondary treasury and cash-management focus (digital treasury platform, cash pooling automation, payment optimization), suggesting UIM is consolidating financial operations across the group alongside core ad-sales work.
United Internet Media is the advertising and media-sales division of United Internet AG, serving as the exclusive online media provider for the group's consumer-facing portals across German-speaking markets. The business reaches approximately 38–45 million monthly users across WEB.DE, GMX, 1&1, mail.com, and partner directories. The company operates a programmatic advertising platform with multi-screen targeting capabilities (TGP system) and offers branding, performance, and email-marketing solutions. A team of roughly 200 media and marketing specialists manages campaign execution and custom solutions. Beyond ad sales, the organization handles treasury, cash-management, and financial-process automation across the group.
Azure, Entra ID, Active Directory, Hyper-V, SAP, Jira, Microsoft Defender suite (Endpoint, Identity, Cloud Apps), and SWIFT/EBICS for financial messaging. Primarily a Microsoft enterprise ecosystem with SAP for operations.
Approximately 38–45 million monthly users across German-speaking digital portals (WEB.DE, GMX, 1&1, mail.com, Das Telefonbuch, Das Örtliche, Gelbe Seiten).
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