Custom home builder with regional expansion and sales-driven marketing
UnionMain Homes is a privately held homebuilder founded in 2018, operating from Dallas with an 11–50-person team heavily weighted toward sales (13 roles) and marketing (4 roles). The tech stack is traditional office and creative tools—Excel, Adobe Creative Suite, CRM—with no adopting or replacing signals, indicating a mature, operationally stable business. Active hiring in sales combined with documented pain points around team expansion and vendor management suggest growth-phase scaling within a construction-constrained market.
UnionMain Homes builds custom and new homes for families across multiple regional divisions. Founded in 2018 and headquartered in Dallas, the company operates through a sales-led model with distributed community and division-level websites, supported by model home grand openings, realtor events, and digital lead response workflows. The 11–50 person team is concentrated in sales and marketing roles, with active projects spanning model home installation, marketing events at sales centers, and digital asset creation across Instagram, TikTok, and YouTube. Current operational challenges include material shortages, vendor concerns, and purchase order logistics—typical friction points for regional builders scaling concurrent projects.
Microsoft Office suite (Excel, Word, PowerPoint, Outlook), Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere Pro), CRM software, and social media platforms (Instagram, TikTok, YouTube). Drone technology is also in use.
Dallas, Texas. The company operates custom home communities across multiple regional divisions with separate web presences for each division and community.
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