C
Create Wellness Tech Stack
Creatine supplement brand expanding through partnerships and direct-to-consumer channels
Create Wellness sells creatine monohydrate gummies positioned for mainstream consumer adoption. The hiring mix is heavily skewed toward marketing (6 roles) and operations (4 roles), with leadership gaps in partnerships (Director role open) — a direct signal that partnership-driven distribution is their primary growth lever. Active projects center on scaling a partnerships engine, expanding reach to new communities, and building systems to grow without proportional headcount increases, suggesting they're optimizing for leverage over linear scaling.
Tech Stack 12 technologies
Core StackShopify ClickUp Adobe Premiere Pro After Effects Instagram TikTok Discord Excel Google Sheets Google YouTube Meta
What Create Wellness Is Building
◆Challenges
- Scaling partnerships engine
- Scaling budgets across multiple paid channels
- Building partnership function from scratch
- Increasing incremental growth
- Increasing output without adding headcount
- Scaling retail business
- Expanding distribution
- Data-driven growth levers
- Building partnerships function
- Managing partner operations
▲Active Projects
- Joint business plans
- Build partnership pipeline
- Analytics, reporting & measurement
- Expand reach to new communities
- Launches and promotions
- Systems and processes for scale
- Partnerships engine scaling
- Partnerships pipeline development
- Performance tracking system
- Develop reporting & insights
Hiring Activity
15 roles · 9 in 30d
Department
Seniority
Notable leadership hires: Partnerships Director
Company intelligence
