trurnit GmbH Tech Stack

Marketing services and communications agency for energy and healthcare sectors

Media Production Munich, Bavaria 51–200 employees Founded 1962 Public Company

Trurnit is a 60-year-old communications agency serving energy and healthcare companies across Germany and Switzerland. The tech stack reveals a marketing-operations focus: WordPress, Salesforce, HubSpot, and Google Analytics form the core, with heavy investment in tracking and consent infrastructure (Matomo, Google Tag Manager, Looker Studio). Active adoption of Pardot and a hiring surge in marketing (12 roles in 30 days, mostly mid-level) signal scaling of marketing automation and measurement capabilities — likely driven by client demand for GDPR-compliant tracking and consent management as regulations tighten.

Tech Stack 16 technologies

Core StackWordPress Google Analytics Salesforce HubSpot Google Ads JavaScript Confluence Jira HTML CSS Matomo Google Analytics 4 Google Tag Manager Looker Studio OpenAPI

AdoptingPardot

What trurnit GmbH Is Building

◆Challenges

Optimizing tracking performance
Ensuring data privacy compliance
Complex political decisions
Improving opt-in rates
Optimizing tracking and measurement strategies
Optimizing tracking for consent restrictions

▲Active Projects

Cookie and consent management solutions
Tracking setup for paid media channels
Chatbot and conversational ai solutions
Further development of pardot
Optimizing newsletter deliverability
Dashboard and report creation
Tracking and measurement strategy
Reporting dashboards and alerting
Tracking setup for display, paid social, emailings and google ads automations
Creating dashboards and reports in looker studio

Hiring Activity

Accelerating15 roles · 15 in 30d

Department

Marketing

Engineering

Seniority

Mid

Manager

Senior

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About trurnit GmbH

Trurnit is a communications service provider based in Munich with 12 offices across Germany and Switzerland, serving the energy and healthcare sectors with corporate publishing, digital marketing, SEO, content strategy, PR, and media production. The company operates as a public entity founded in 1962 and employs 51–200 people. Service breadth spans strategy, editorial, design, and campaign execution. Current project focus centers on consent and tracking infrastructure, paid-media automation, newsletter optimization, and customer data dashboards — reflecting client pressure to modernize measurement under privacy regulations.

HeadquartersMunich, Bavaria

Company Size51–200 employees

Founded1962

Hiring MarketsGermany

Frequently Asked Questions

What tech does trurnit use for marketing?

Salesforce, HubSpot, WordPress, Matomo, Google Analytics, Google Tag Manager, Looker Studio, and Google Ads. Adopting Pardot for marketing automation.