TrueLoyal Tech Stack

Loyalty platform combining receipt scanning, gamification, and fan-club features for omnichannel retail

Software Development San Antonio, Texas 51–200 employees Founded 2008 Privately Held

TrueLoyal operates a loyalty platform integrated natively with Shopify, BigCommerce, and Salesforce Commerce Cloud, paired with receipt-scanning technology to unify online and offline customer data. The hiring mix skews heavily toward marketing and sales roles relative to engineering—only one open engineering position against four marketing spots—suggesting the company is scaling go-to-market and customer success rather than building net-new product capabilities. Current priorities (onboarding journeys, A/B testing, funnel optimization, churn reduction) indicate a phase focused on improving adoption and retention within an existing customer base.

Tech Stack 17 technologies

Core StackJavaScript Salesforce Looker Amplitude HubSpot Optimizely Marketo Google Ads LinkedIn Ads Shopify CSS Google Analytics 4 VWO Hotjar HTML/CSS BigCommerce Salesforce Commerce Cloud

What TrueLoyal Is Building

◆Challenges

Reducing churn
Increasing web traffic
Increasing inbound leads
Content-driven conversions
Reducing time-to-value
Improving platform adoption rates
Improving conversion rates
Identifying funnel bottlenecks
Optimizing digital funnel
Improving funnel efficiency

▲Active Projects

Content creation across multiple formats
Content distribution optimization
Co-branded content creation
Onboarding journey
Cro roadmap development
A/b testing and personalization
Heatmap analysis and optimization
High-velocity experiments
Multi-channel acquisition
Account-based growth strategies

Hiring Activity

Minimal10 roles · 1 in 30d

Department

Marketing

Sales

Support

Engineering

Finance

Product

Seniority

Manager

Mid

Senior

Director

Lead

Notable leadership hires: Product Head

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About TrueLoyal

TrueLoyal provides loyalty and customer engagement software for brands selling through multiple channels. Founded in 2008 and headquartered in San Antonio, the company combines strategic consulting from embedded loyalty experts with a platform offering user-generated content, fan clubs, gamification, and configurable loyalty programs. The platform integrates directly with major commerce platforms (Shopify, BigCommerce, Salesforce Commerce Cloud) and uses receipt-scanning technology to create a unified view of customer transactions across online and offline touchpoints. Brands use TrueLoyal to drive repeat purchase, increase customer lifetime value, and acquire new customers through orchestrated engagement experiences.

HeadquartersSan Antonio, Texas

Company Size51–200 employees

Founded2008

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does TrueLoyal use?

JavaScript, CSS, Salesforce, Google Analytics 4, Looker, Amplitude, HubSpot, Optimizely, and integrations with Shopify, BigCommerce, and Salesforce Commerce Cloud for commerce connectivity and analytics.

Where is TrueLoyal headquartered?

San Antonio, Texas. The company was founded in 2008 and is privately held with 51–200 employees, all hiring currently based in the United States.