Logistics marketplace connecting shippers and carriers across MENA
Trella operates a two-sided logistics marketplace in Egypt, Saudi Arabia, and the UAE, matching shippers with qualified carriers for freight movement. The tech stack reveals infrastructure-heavy operations (Terraform, CloudFormation, Chef, Puppet, Ansible) paired with core transaction tooling (PostgreSQL, AWS/Azure/GCP), suggesting a platform scaling beyond single-country dispatch. Hiring velocity is decelerating but concentrated in sales (5 roles) and commercial leadership, while active projects emphasize volume growth, cross-border expansion, and SRE maturity — indicating the company is in a consolidation phase focused on unit economics and geographic extension.
Notable leadership hires: Commercial Lead
Trella built a digital freight marketplace to displace informal trucking coordination in MENA. The platform automates load matching, invoicing, and payment collection between shippers and carriers, currently live in three countries (Egypt, Saudi Arabia, UAE). Operationally, the company spans 201–500 employees with meaningful depth in sales and commercial roles. Active work centers on improving delivery reliability, expanding shipper acquisition, and building out cross-border lane density — all foundational to a two-sided network in fragmented logistics markets.
PostgreSQL for persistence, AWS/Azure/GCP for cloud compute, Terraform and CloudFormation for IaC, and Chef/Puppet/Ansible for infrastructure automation. Web tier uses Nginx and Apache; LinkedIn is in use for recruiting/social.
Egypt (headquarters in Cairo), Saudi Arabia, and United Arab Emirates. Active projects include cross-border commercial strategy and lane expansion across these three markets.
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