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Trella Tech Stack

Logistics marketplace connecting shippers and carriers across MENA

Transportation, Logistics, Supply Chain and Storage Cairo 201–500 employees Founded 2018 Privately Held

Trella operates a two-sided logistics marketplace in Egypt, Saudi Arabia, and the UAE, matching shippers with qualified carriers for freight movement. The tech stack reveals infrastructure-heavy operations (Terraform, CloudFormation, Chef, Puppet, Ansible) paired with core transaction tooling (PostgreSQL, AWS/Azure/GCP), suggesting a platform scaling beyond single-country dispatch. Hiring velocity is decelerating but concentrated in sales (5 roles) and commercial leadership, while active projects emphasize volume growth, cross-border expansion, and SRE maturity — indicating the company is in a consolidation phase focused on unit economics and geographic extension.

Tech Stack 16 technologies

Core StackTerraform CloudFormation Puppet Ansible Docker PostgreSQL AWS Nginx Excel Google Sheets Chef Azure GCP HAProxy Apache LinkedIn

What Trella Is Building

Challenges

  • On-time pickups/deliveries
  • Fast issue resolution
  • Protect cash flow
  • Driving shipper growth
  • Lane expansion
  • Healthy marketplace dynamics
  • Expanding cross-border operations
  • Acquiring new shipper accounts
  • Managing pricing negotiations
  • Logistics challenges

Active Projects

  • Grow volume and wallet share
  • Improve invoicing and collections
  • Improve product and process slas
  • Build sre culture
  • Automation of infrastructure provisioning with terraform/cloudformation
  • Automation of it infrastructure tasks with chef/puppet/ansible
  • Gross bookings and margin targets
  • Joint business plans
  • White-space opportunity identification
  • Cross-border commercial strategy development

Hiring Activity

Decelerating10 roles · 3 in 30d

Department

Sales
5
Finance
2
Ops
2
Engineering
1
HR
1
Logistics
1

Seniority

Manager
3
Mid
3
Senior
3
Junior
2
Lead
1

Notable leadership hires: Commercial Lead

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About Trella

Trella built a digital freight marketplace to displace informal trucking coordination in MENA. The platform automates load matching, invoicing, and payment collection between shippers and carriers, currently live in three countries (Egypt, Saudi Arabia, UAE). Operationally, the company spans 201–500 employees with meaningful depth in sales and commercial roles. Active work centers on improving delivery reliability, expanding shipper acquisition, and building out cross-border lane density — all foundational to a two-sided network in fragmented logistics markets.

HeadquartersCairo
Company Size201–500 employees
Founded2018
Hiring MarketsSaudi Arabia, United Arab Emirates

Frequently Asked Questions

What is Trella's tech stack?

PostgreSQL for persistence, AWS/Azure/GCP for cloud compute, Terraform and CloudFormation for IaC, and Chef/Puppet/Ansible for infrastructure automation. Web tier uses Nginx and Apache; LinkedIn is in use for recruiting/social.

What countries does Trella operate in?

Egypt (headquarters in Cairo), Saudi Arabia, and United Arab Emirates. Active projects include cross-border commercial strategy and lane expansion across these three markets.

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