Traya Tech Stack

Doctor-prescribed hair-loss treatment platform combining Ayurveda, dermatology, and nutrition

Public Health Mumbai, Maharashtra 501–1,000 employees Founded 2019 Privately Held

Traya operates a telehealth platform for hair loss management across India, blending traditional medicine with modern dermatology. The tech stack reveals a marketing-first organization: heavy investment in ad platforms (Google, Facebook, YouTube), content infrastructure (WordPress, Webflow), and analytics (Metabase, Looker), paired with a lean Node.js/NestJS backend now migrating to AWS serverless. The hiring mix reinforces this — 19 of 39 active roles target marketing, with aggressive infrastructure buildout (AWS Lambda, RDS, DynamoDB) suggesting the company is preparing to scale backend capacity while doubling down on organic reach and SEO.

Tech Stack 64 technologies

Core StackNode.js NestJS PostgreSQL MongoDB JavaScript Google Ads Google Analytics Optimizely Figma Adobe Illustrator Adobe Photoshop Canva WordPress Python Metabase Looker Facebook Ads Manager YouTube Ads Excel ChatGPT Perplexity Gemini Meta Google YouTube Google Workspace Microsoft Office Webflow Google Search Console SQL+26 more

AdoptingAWS Lambda AWS RDS DynamoDB AWS CloudFront AWS Step Functions API Gateway IAM

What Traya Is Building

◆Challenges

Scaling core platform
Scalable backend systems
Organizational and technical challenges
Improving efficiency and effectiveness
Increasing organic revenue
Scaling enterprise seo
Optimizing ai discovery
Expanding brand reach across markets
Increasing brand equity
Patient customer interaction improvement

▲Active Projects

City pages and programmatic content
Automation and process scaling for influencer onboarding
Platform-level seo
Integrated marketing campaigns
Marketing channel innovation
Creative agency collaboration
Bulk hiring for doctors
Site architecture and internal linking
Unified intelligence layer for customer behavior prediction
Ai-powered chat and voice experiences

Hiring Activity

Accelerating40 roles · 15 in 30d

Department

Marketing

Engineering

Sales

Design

Ops

Support

Data

Executive

Seniority

Mid

Intern

Senior

Junior

Manager

Lead

Notable leadership hires: Content Lead

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About Traya

Traya delivers personalized hair-loss treatments through a combination of prescribed medication kits, dietary guidance, and ongoing coaching from a dedicated support network. The company operates a free diagnostic test to identify root causes, then tailors treatment plans targeting hair loss across multiple stages. Founded in 2019, Traya is based in Mumbai and serves customers across India. The platform combines proprietary diagnostic algorithms with human practitioners — blending digital diagnosis, e-commerce fulfillment of treatment kits, and continuous-care coaching. The company is scaling both customer acquisition (platform SEO, content distribution, influencer partnerships) and internal operations (bulk doctor recruitment, automated onboarding workflows).

HeadquartersMumbai, Maharashtra

Company Size501–1,000 employees

Founded2019

Hiring MarketsIndia

Frequently Asked Questions

What tech stack does Traya use?

Traya runs Node.js and NestJS for backend services, PostgreSQL and MongoDB for data, and is actively adopting AWS serverless (Lambda, Step Functions, RDS, DynamoDB). Frontend includes Figma, Adobe Creative Suite, and WordPress/Webflow for content. Analytics powered by Metabase and Looker.

Where is Traya based and how large is the team?

Traya is headquartered in Mumbai, India, with 501–1,000 employees. All current hiring is in India. The company was founded in 2019.