AI-powered shelf monitoring and retail execution platform for CPGs and retailers
Trax builds computer-vision and AI-driven shelf monitoring solutions for major CPG and retail brands across 80+ countries. The stack—Python, Java, C++, PyTorch, TensorFlow, Kubernetes, and multi-cloud (AWS, GCP, Azure)—reveals a mature ML platform architecture, yet active pain points around production performance, model deployment reliability, and recognition accuracy suggest the company is scaling AI capabilities faster than its infrastructure can absorb. Active projects span core platform development, model lifecycle automation, and image recognition optimization, paired with a sales focus on solution planning and customer onboarding.
Trax operates an AI-powered platform connecting CPG brands, retailers, and shoppers through shelf monitoring, retail execution, analytics, and shopper engagement solutions. The company serves 30 of the world's top 50 CPG companies and leading retailers, delivering real-time visibility into in-store execution and merchandising. Trax operates globally from hubs in the United States, Singapore, France, Hungary, China, Mexico, Japan, Brazil, and Israel, with 501–1,000 employees and hiring concentrated in the United States, Canada, and Israel. The organization is engineering and data-heavy, with current hiring skewed toward senior and lead-level roles in AI/ML and platform development.
Trax uses Python, Java, C++, Go, Rust, PyTorch, TensorFlow, scikit-learn, Kubernetes, Docker, and multi-cloud infrastructure (AWS, GCP, Azure). Orchestration runs on Apache Airflow, Kubeflow, and ClearML. Enterprise systems include Salesforce and SAP.
Boston, Massachusetts. The company operates global hubs in Singapore, France, Hungary, China, Mexico, Japan, Brazil, and Israel, and serves customers across 80+ countries.
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