trawa sells dynamic green electricity contracts and energy management software to mid-market manufacturers and services businesses in Germany, Austria, and the Netherlands. The stack—Python, TypeScript, Airflow, n8n, Terraform, AWS—reflects a data-intensive backend focused on tariff optimization and consumption forecasting, not a typical SaaS vendor stack. Active hiring tilts heavily toward operations, sales, and marketing (25 of 40 roles), with engineering at only 2 headcount; this ratio signals a go-to-market phase where commercial execution and customer onboarding dominate engineering output.
Notable leadership hires: Head of Marketing, Country Lead, Head of Product
trawa provides holistic energy solutions for small and mid-sized enterprises in Germany and neighboring markets. The offering comprises three layers: direct procurement of certified green electricity from wind and solar parks, hybrid dynamic pricing that adjusts consumption patterns against wholesale market conditions, and cloud-based energy management software for real-time visibility and optimization. Founded in 2022 by former management consultants, mathematicians, and data scientists, the company positions itself as a data-first alternative to incumbent energy suppliers whose standard tariffs and rigid contract terms lock SMEs into higher costs. Current focus spans local market expansion (Austria, Netherlands), customer acquisition strategy, and scaling the customer onboarding and journey workflows.
Python, TypeScript, Apache Airflow, n8n, Terraform, Docker, AWS, GitHub Actions, Grafana, and Sentry. Integration tools include Zapier, Make, and HubSpot for CRM and sales workflows.
Headquartered in Berlin, Germany. Active hiring and market-entry projects span Germany, Austria, and the Netherlands, with strategic initiatives focused on local office openings and country-specific sales strategies.
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