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Traeger, Inc. Tech Stack

Wood-pellet grill manufacturer scaling direct-to-consumer and retail channels

Manufacturing Salt Lake City, Utah 501–1,000 employees Founded 1987 Public Company

Traeger manufactures wood-pellet grills positioned as versatile outdoor cooking appliances (grill, smoker, oven). The company is sales and marketing-heavy in hiring—seven roles in sales, four in marketing—while tackling channel profitability, inventory optimization, and data governance challenges that suggest a business scaling beyond its core product into multi-channel distribution. Active projects signal focus on automating customer journeys, influencer marketing, and retail partner enablement.

Tech Stack 13 technologies

Core StackGoogle Analytics Jira Confluence SolidWorks AWS Salesforce Google Tag Manager Segment Microsoft Office Excel Amazon Seller Central Amazon Ads TMS

What Traeger, Inc. Is Building

◆Challenges

Chargebacks and inventory shortages
Improving customer data governance
Optimizing marketing technology stack
Catalog integrity
Channel profitability optimization
Inventory optimization
Building influencer and community marketing programs
Account contract negotiation
Sell through across retail partners
Improving selling experience

▲Active Projects

Automated email and sms journeys
Vendor negotiations
Annual joint business planning
Annual promotional strategy
Tagging strategy implementation
Channel profitability optimization
Source new grill technologies
Influencer and community marketing programs for traeger grills and meater
Long range retail channel growth strategy
Go-to-market planning for new product launches

Hiring Activity

Accelerating20 roles · 8 in 30d

Department

Sales

7

Marketing

4

Logistics

2

Engineering

1

Finance

1

Ops

1

Product

1

Research

1

Seniority

Manager

5

Senior

5

Mid

4

Junior

3

Director

1

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About Traeger, Inc.

Traeger, Inc. designs and sells wood-pellet grills for home cooks and enthusiasts. Founded in 1987 and based in Salt Lake City, Utah, the company operates as a public manufacturer with 501–1,000 employees. The product line spans six cooking modes (grilling, smoking, baking, braising, slow-cooking, barbecuing) and is distributed through direct-to-consumer channels and retail partners. The business operates across North America with a tech stack anchored in Salesforce for CRM, AWS for infrastructure, and Google Analytics and Segment for customer data—supplemented by vendor and channel management platforms.

HeadquartersSalt Lake City, Utah

Company Size501–1,000 employees

Founded1987

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Traeger use?

Traeger's core stack includes Salesforce (CRM), AWS (cloud), Google Analytics and Segment (data/tracking), Jira and Confluence (collaboration), SolidWorks (CAD), and Amazon Seller Central and Ads for e-commerce and advertising.