The Quality Group operates a vertically integrated supplement business across four brands (ESN, More Nutrition, RAW Nutrition, BUM Energy), with 1,200+ employees and EUR 680M+ annual sales as of 2023. The tech stack reveals a manufacturing-heavy operation—Siemens, Beckhoff, Rockwell Automation, KUKA, ABB, Fanuc controllers and SCADA/MES systems alongside SAP S/4HANA Cloud—paired with an active Salesforce-SAP integration project, signaling a push to connect production visibility with channel sales. Hiring skews heavily toward sales (46 roles) and product (28), with logistics and ops support, suggesting simultaneous scaling of go-to-market infrastructure and supply-chain complexity as the company pursues B2B expansion and cross-channel (Amazon, social commerce) growth.
Notable leadership hires: Product Development Lead, Shift Lead
The Quality Group is a German supplement manufacturer founded in 2021 as a holding company for established sports nutrition brands. The portfolio includes ESN (founded 2007, embedded in German fitness communities) and More Nutrition (launched 2017), plus newer brands RAW Nutrition and BUM Energy. The company manufactures all products in-house to exacting quality standards and distributes through direct-to-consumer channels, social commerce, and increasingly B2B partnerships. Backed by CVC Capital Partners since 2022, the group operates from Elmshorn with employees across Germany, Netherlands, UK, France, Switzerland, Austria, Luxembourg, and Peru. The business model combines private-label production discipline with digital sales infrastructure and category innovation in sports nutrition.
The Quality Group reported annual sales surpassing EUR 680 million in 2023 with strong profitability, according to internal company communications.
The company runs SAP S/4HANA Cloud for ERP, with manufacturing automation via Siemens, Beckhoff, Rockwell Automation, KUKA, ABB, and Fanuc systems (SCADA/MES integration), plus Salesforce, Docker, GitLab CI/CD, and testing tools (Tosca, Selenium, Xray) for digital commerce and quality assurance.
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