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Too Good To Go Tech Stack

Marketplace connecting millions of users with surplus food from restaurants and retailers

Environmental Services København Ø, Capital Region 1,001–5,000 employees Founded 2015 Privately Held

Too Good To Go operates a two-sided marketplace rescuing unsold food at scale—120M+ users, 180K+ active partners across 19 countries. The stack is sales-infrastructure heavy (Salesforce, Braze, Amplitude, HubSpot, Zendesk) with backend services on Java/Spring Boot + AWS, reflecting a business model that prioritizes partner onboarding, retention, and user engagement over product innovation. The hiring mix underscores this: 88 open roles are dominated by sales (62), with only 1 engineering hire—a striking gap that signals aggressive GTM expansion constraining engineering velocity.

Tech Stack 25 technologies

Core StackSalesforce SAP Looker Braze Amplitude Java Kubernetes AWS MySQL Elasticsearch Redis GitHub Actions Docker Python Zendesk HubSpot Power BI Excel Google Sheets Salesforce Marketing Cloud Spring Boot AWS SQS AWS SNS SQL Meta

What Too Good To Go Is Building

◆Challenges

Reducing food waste
Partner acquisition
Expansion into new markets
Acquiring new supermarket partners
Improving store performance
Scaling vendor contract support
Partner engagement
Identifying growth opportunities
Scaling sales team
Ensuring top and bottom line performance

▲Active Projects

Partner acquisition strategy
New supplying stores acquisition
Key partner rollout
Qa scorecard
Integrated learning & quality framework
Supermarket portfolio expansion
Vendor contract management scaling
Store onboarding experience
Go-to-market ownership
Sales strategy development

Hiring Activity

Accelerating90 roles · 55 in 30d

Department

Sales

62

Marketing

9

Support

8

Legal

3

Finance

2

Engineering

1

HR

1

Ops

1

Seniority

Mid

37

Senior

18

Junior

15

Lead

9

Manager

8

Director

1

Notable leadership hires: Sales Team Lead, Commercial Director, Head of Key Accounts

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About Too Good To Go

Too Good To Go is a social-impact marketplace connecting consumers with restaurants, cafes, bakeries, and supermarkets to purchase unsold food at a discount before closing time. Founded in 2015 and headquartered in Copenhagen, the company operates across Europe, Australia, and North America. The platform claims 120+ million registered users and 180,000+ active partner locations globally. Revenue is driven by transaction commissions and partnerships. Current strategic focus spans partner acquisition in new geographies, supermarket portfolio expansion, vendor contract scaling, and store onboarding experience optimization—all sales-led initiatives.

HeadquartersKøbenhavn Ø, Capital Region

Company Size1,001–5,000 employees

Founded2015

Hiring MarketsNew Zealand, Japan, Belgium, Netherlands, United States, Poland, Spain, United Kingdom

Frequently Asked Questions

What tech stack does Too Good To Go use?

Salesforce, HubSpot, Braze, Amplitude, and Zendesk for CRM and marketing. Backend: Java with Spring Boot, AWS (SQS, SNS), Kubernetes, MySQL, Elasticsearch, Redis. Analytics: Looker and Power BI. Deployment: Docker and GitHub Actions.

Where does Too Good To Go operate?

Headquartered in Copenhagen, Denmark. Active in 19 countries across Europe, Australia, and North America. Currently hiring in 17 countries including Denmark, UK, France, Germany, Sweden, Spain, Netherlands, Belgium, Poland, Austria, Portugal, Norway, Canada, United States, Australia, Japan, and New Zealand.