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Tiendanube Tech Stack

Ecommerce platform serving 110,000+ sellers across Latin America

IT Services and IT Consulting Comuna 2, Autonomous City of Buenos Aires 1,001–5,000 employees Founded 2011 Privately Held

tiendanube.com LinkedIn

Tiendanube operates a self-service ecommerce platform built on PHP and Java, serving micro to enterprise sellers across Argentina, Brazil, Mexico, and Colombia. The tech stack reveals a company in operational consolidation: heavy investment in BI tooling (Looker, Tableau, Power BI), CRM modernization (Salesforce, HubSpot, ActiveCampaign), and financial automation (NetSuite AP/reconciliation tools). Hiring skews heavily toward marketing and sales (17 of 29 open roles), with engineering and data teams significantly smaller—indicating a maturing platform with focus shifting toward merchant acquisition and operational scaling rather than core product innovation.

Tech Stack 60 technologies

Core StackLooker Tableau Power BI NetSuite HubSpot Zapier n8n Meta Ads Google Ads AWS PHP Java Node.js Scala LinkedIn Ads Salesforce ActiveCampaign Customer.io Marketo Asana Trello Confluence Intercom SQL Google Sheets Excel Meta YouTube Looker Studio Notion+30 more

What Tiendanube Is Building

◆Challenges

Optimizing merchant conversion
Complexity of online operations
Improving financial close quality
Automating controls and reconciliations
Ensuring data integrity
Technology transformation and migration
Optimizing operational processes
Evolving crm
Acquisition of new stores
Managing strategic business data

▲Active Projects

Quarterly visibility roadmap
Developing reports and dashboards for bizdev, product, and ops
Data architecture improvement
Regional automation projects
Ap and bank reconciliation tool implementation
Ai-based software solutions
Developing no-code automations
Crm evolution
Affiliate activation program
New affiliate acquisition strategy

Hiring Activity

Accelerating30 roles · 15 in 30d

Department

Marketing

9

Sales

8

Engineering

3

Design

2

Ops

2

Data

1

Finance

1

Product

1

Seniority

Senior

12

Mid

11

Manager

4

Lead

1

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About Tiendanube

Tiendanube is a leading ecommerce platform in Latin America, founded in 2011 and headquartered in Buenos Aires. The company enables micro, small, medium, and large businesses to build and manage online storefronts without technical expertise. The platform serves over 110,000 merchants across Argentina, Brazil, Mexico, and Colombia, with a team of more than 900 people distributed across these four countries. Beyond core ecommerce functionality, Tiendanube offers marketing automation, design services, and customer support to help sellers optimize conversion and scale operations.

HeadquartersComuna 2, Autonomous City of Buenos Aires

Company Size1,001–5,000 employees

Founded2011

Hiring MarketsArgentina, Mexico, Canada

Frequently Asked Questions

What technology does Tiendanube use to build its ecommerce platform?

Tiendanube's backend runs on PHP and Java. The platform uses AWS for infrastructure, SQL for databases, and integrates NetSuite for financial operations, Salesforce and HubSpot for CRM, and Looker and Tableau for analytics and reporting.

What countries does Tiendanube operate in?

Tiendanube serves merchants in Argentina, Brazil, Mexico, and Colombia. The company is currently hiring in Argentina, Mexico, and Canada, with headquarters in Buenos Aires.