Amplify Tech Stack

Creator marketing and talent platform for youth-focused brand campaigns

Entertainment Sydney, NSW 11–50 employees Founded 2018 Privately Held

Amplify operates a creator-first campaign production and talent management business, pivoting toward a ground-up influencer marketing platform. The hiring mix is heavily skewed toward marketing (13 roles) with minimal engineering (1), paired with active development of a new platform product and a Partnerships Director hire — signaling a shift from pure production services toward productized influencer workflows. Pain points around campaign tracking, influencer delivery, and compliance suggest the platform is meant to systematize what was previously manual execution.

Tech Stack 21 technologies

Core StackSlack React Node.js Figma AWS JavaScript Jest Xero TikTok YouTube Instagram Google Workspace Notion Ant Design HTML5 CSS CapCut LinkedIn Meta Twitter Google

AdoptingNotion TikTok

What Amplify Is Building

◆Challenges

Ensuring influencer delivery
Tracking campaign performance
Managing compliance
Inefficient campaign planning
Simplify influencer marketing
Campaign delivery on time and budget

▲Active Projects

Influencer campaign
Ground-up build of influencer marketing platform
Global multi-market creator campaigns
High-volume football content production
Build and lead amplify’s national partnerships strategy across agency partners, brand collaborators, platforms, and industry bodies
Develop a scalable partnership framework - including segmentation, strategy, commercial models, and long-term partnership plans
Lead the development of new business opportunities anchored in creator marketing, social content, and talent partnerships
Creator-led campaigns across southeast asia

Hiring Activity

Accelerating20 roles · 15 in 30d

Department

Marketing

Product

Engineering

Finance

Partnerships

Sales

Seniority

Senior

Mid

Junior

Manager

Director

Lead

Notable leadership hires: Partnerships Director

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About Amplify

Amplify is a Sydney-based content production and talent agency founded in 2018, focused on youth audiences and creator-led campaigns. The company partners with major brands and platforms (Instagram, Spotify, TikTok, Amazon, Canva, NBCUniversal) to produce and amplify social content, events, and influencer activations across Australasia and Southeast Asia. Core activities span influencer campaign design, content production (including high-volume video work), tours, and talent management. The team is being rebuilt around a new influencer marketing platform while maintaining active production work.

HeadquartersSydney, NSW

Company Size11–50 employees

Founded2018

Hiring MarketsJapan, Morocco, Australia, Philippines, Vietnam, Saudi Arabia, Singapore, Thailand

Frequently Asked Questions

What is Amplify building as a product?

A ground-up influencer marketing platform to automate campaign planning, influencer delivery tracking, and performance measurement. The platform is designed to replace manual workflows for compliance management and budget-to-delivery alignment.

What tech does Amplify use?

React and Node.js for the platform frontend and backend; Figma for design; Notion for internal operations; AWS for infrastructure. Heavy social platform integration (TikTok, Instagram, YouTube). Recently adopting Notion and TikTok APIs.