Vita Coco Tech Stack

Coconut water and functional beverage brand scaling retail and international operations

Beverage Manufacturing New York, NY 201–500 employees Founded 2004 Public Company

Vita Coco operates a multi-brand beverage portfolio (Vita Coco, Runa, Ever & Ever, PWR LIFT) as a publicly traded B Corp. The tech stack leans heavily on sales-operations and analytics tooling (Repsly, SAP, Power BI, Python, Minitab) rather than product engineering, reflecting a traditional beverage CPG playbook. Current hiring velocity is accelerating across ops, marketing, and finance—not engineering—while active projects center on retail execution, new product launches, and creator partnerships, suggesting a focus on distribution and brand velocity over platform innovation.

Tech Stack 14 technologies

Core StackSAP Power BI Python Repsly Excel Minitab TikTok Instagram YouTube Twitch Concur UKG Microsoft Office SharePoint

What Vita Coco Is Building

◆Challenges

Under-performing accounts
Remediation of control gaps
Achieving kpis on cases sold
Optimizing modern work practices
Driving efficiency across msp operations
Evaluating program effectiveness
Data governance framework
Cybersecurity compliance
Distribution and display opportunities
Limited shelf life management

▲Active Projects

Innovation launches
360-degree retail programs
New package launches
New plant installations
Creator ecosystem scaling
Display execution improvement
Modern work optimization
Msp operations efficiency
Trade marketing calendar and investment framework
Ai strategy implementation

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Ops

Marketing

Finance

Sales

Data

Engineering

Manufacturing

Seniority

Senior

Manager

Junior

Mid

Director

Staff

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About Vita Coco

Vita Coco is a publicly traded beverage company headquartered in New York with operations in the United States, Canada, United Kingdom, and Singapore. Founded in 2004, the company produces a portfolio of coconut water, energy drinks, and functional beverages distributed through retail, food service, and direct channels. The organization is structured as a Public Benefit Corporation and certified B Corp, with stated commitment to ethical sourcing and sustainability. Core challenges center on retail execution (shelf placement, display, account performance), supply-chain efficiency (plant operations, MSP logistics), and data governance as the business scales internationally.

HeadquartersNew York, NY

Company Size201–500 employees

Founded2004

Hiring MarketsUnited States, Canada, Singapore, United Kingdom

Frequently Asked Questions

What technology does Vita Coco use?

Primary tools include Repsly (field sales), SAP (ERP), Power BI and Python (analytics), Minitab (quality), Microsoft Office, SharePoint, UKG (HR), and social platforms (TikTok, Instagram, YouTube, Twitch) for marketing.

What is Vita Coco working on?

Active projects include innovation and new product launches, 360-degree retail programs, new plant installations, creator ecosystem scaling, display execution, and AI strategy implementation alongside modern work and MSP operations efficiency.