Premium news publisher scaling digital subscriptions and branded content
The Times operates a dual-publication model (The Times and The Sunday Times) with 500+ employees focused on digital transformation. The hiring mix—skewed toward sales (3 roles) and media production (2 roles) with leadership gaps in product and design—reflects a subscription-first business fighting to grow recurring revenue. Pain points cluster around subscription volume growth and partner sourcing, while active projects target retail product strategy and corporate subscription partnerships, signaling a pivot toward B2B and direct-to-consumer channels beyond traditional newsstand distribution.
Notable leadership hires: Head of Product, Art Director
The Times and The Sunday Times are premium daily and Sunday newspapers headquartered in London, operating since 1785. The organization combines newsroom operations with digital-first strategy execution across news, opinion, and business analysis. Their current operational focus spans subscription platform development, retail product launches, and corporate partnership programs. The tech foundation is publishing-standard (Adobe Creative Suite, Google Analytics, social distribution via Meta, X, LinkedIn, TikTok), with active workstreams in digital strategy deployment to editorial desks and event-driven content amplification.
The Times is executing digital strategy rollout to news desks, launching retail product offerings, building corporate subscription partnerships, and developing website packages. Leadership is also planning coverage strategies for major events and addressing underperforming content remediation.
The Times uses Adobe Creative Suite (Premiere Pro, After Effects, InDesign, Photoshop, Illustrator) for production, Figma for design collaboration, Google Analytics for performance measurement, and Meta, X, LinkedIn, TikTok for social distribution and audience reach.
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