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The Smith Center for the Performing Arts Tech Stack

Nonprofit performing arts center operating four venues and arts education programs

Performing Arts Las Vegas, Nevada 201–500 employees Founded 2012 Nonprofit
thesmithcenter.com LinkedIn

The Smith Center runs a 201–500-person nonprofit across four performance venues and education initiatives. The tech stack is operationally focused—Tessitura for ticketing, Active Campaign for email automation, Power BI for reporting—with current projects clustered around audience engagement (SMS strategy, email automation, dynamic pricing) and education (Disney Musicals in Schools, Camp Broadway). Pain-point data reveals friction in reporting, data quality, and email/SMS campaign execution, suggesting the organization is scaling its direct-to-audience communication infrastructure.

Tech Stack 16 technologies

Core StackVMware Cisco Windows Server Microsoft Exchange Active Directory Power BI Blender Tessitura Active Campaign Umbraco iPad PowerPoint SharePoint Microsoft 365 ManageEngine Cambium Networks

What The Smith Center for the Performing Arts Is Building

◆Challenges

  • Reporting inefficiencies
  • Improving email deliverability
  • Expanding sms database
  • Growing email list
  • Optimizing tessitura
  • Data hygiene
  • Application management
  • Improving program efficiency
  • Improving measurement accuracy and efficiency
  • Streamlining audience segmentation

▲Active Projects

  • Disney musicals in schools
  • Dynamic pricing adjustments
  • Show marketing communication planning
  • Sms strategy development
  • Email automation development
  • Database analytics dashboards
  • Parts for the arts
  • Nevada high school musical theater awards
  • Student matinee performances
  • Camp broadway

Hiring Activity

Steady15 roles · 5 in 30d

Department

Ops
4
Education
2
Marketing
2
Development
1
Guest
1
Operations
1
Parking
1
Security
1

Seniority

Manager
5
Junior
4
Mid
4
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About The Smith Center for the Performing Arts

The Smith Center for the Performing Arts is a nonprofit performing arts venue and education organization headquartered in Las Vegas, Nevada. Operating since 2012 as part of the Symphony Park urban development, the center manages four performance spaces—Reynolds Hall (2,050 seats), Myron's at The Smith Center (258 seats), Troesh Studio Theater (250 seats), and the Donald W. Reynolds Symphony Park outdoor venue—plus the Discovery Children's Museum. The organization produces resident company performances, touring Broadway shows, lectures, and music and dance programs, alongside education initiatives like Disney Musicals in Schools and Camp Broadway targeting K–12 audiences across Southern Nevada.

HeadquartersLas Vegas, Nevada
Company Size201–500 employees
Founded2012
Hiring MarketsUnited States

Frequently Asked Questions

What is The Smith Center for the Performing Arts?

A nonprofit performing arts center in Las Vegas operating since 2012 with four venues, resident companies, touring Broadway shows, and education programs including Disney Musicals in Schools and Camp Broadway.

What tech does The Smith Center use for ticketing and marketing?

Tessitura for ticketing management, Active Campaign for email automation and SMS campaigns, Power BI for analytics dashboards, and Umbraco for content management.